Samsung to Benefit from ARM and National Semiconductor Power Management Collaboration


SANTA CLARA, California, and CAMBRIDGE, England, June 21/ --

- Samsung Will Offer Extended Battery Life to Mobile Phones Through Their
Highly Integrated Application Processors Incorporating the Advanced Power
Controller

National Semiconductor Corp. [NYSE:NSM] and ARM [(LSE:ARM);
(Nasdaq:ARMHY)] today announced that Samsung [KSE:005930] has become the
first ARM® Partner to publicly announce its license of the National
Semiconductor PowerWise® technology, specifically the Advanced Power
Controller (APC(TM)). This technology will enable Samsung to offer customers
faster, feature-rich mobile phone applications, incorporating "intelligent"
power control for increased battery efficiency.

National Semiconductor's PowerWise technology features a synthesizable
AMBA® methodology-compliant macrocell called the APC, which includes a
hardware performance monitor. This combination allows the APC block to
automatically compensate and minimise the voltage supply based upon
real-time, on-chip system conditions. This results in reduced system power
and energy consumption for extended battery life. APC technology, in
conjunction with a dynamic voltage and frequency scaling SoC and ARM
Intelligent Energy Manager (IEM(TM)) Software, can further reduce power and
energy consumption demands upon the battery by as much as 25 percent to 30
percent.

The APC communicates to an external Power Management Unit (PMU) through
the open-standard PWI interface® (PWI) (www.pwistandard.org). The PMU then
delivers the lowest level of required voltage to the SoC, minimising active
and static system power and energy consumption.

"Today's leading portable device manufacturers need to ensure that
consumers are able to enjoy high-data rate features and extended battery
life," said Ravi Ambatipudi, director of advanced power management products,
National Semiconductor. "By combining PowerWise technology and PWI, Samsung
will be able to deliver the benefits of extremely power and energy-efficient
SoC semiconductor integrated circuits to the mobile phone market."

The APC forms an integral part of the ARM IEM technology, which includes
ARM Artisan® Physical IP, AMBA 3 AXI(TM) interconnect, IEM software and IEC
hardware.

"The collaboration between ARM and National Semiconductor is designed to
bring technologies to market that deliver increased power and energy
efficiency to mobile and wireless devices," said Kevin McIntyre, IEM product
manager, ARM. "The continuing collaboration between ARM and National
Semiconductor will help realise the full performance potential of advanced
mobile phones, enabling these rich new applications."

Availability

National Semiconductor's AMBA technology-compliant PowerWise technology,
APC, is available for licensing through ARM or National Semiconductor for use
with any ARM processor. The ARM IEM technology is available today from ARM.
There are currently three IEM technology-enabled processors: the
ARM1176JF-S(TM) processor, the ARM1176JZF-S(TM) processor, and the ARM11(TM)(TM)
MPCore(TM) multiprocessor. The technology is also available in the Cortex(TM)
family of processors.

About ARM

ARM designs the technology that lies at the heart of advanced digital
products, from mobile, home and enterprise solutions to embedded and emerging
applications. ARM's comprehensive product offering includes 16/32-bit RISC
microprocessors, data engines, 3D processors, digital libraries, embedded
memories, peripherals, software and development tools, as well as analog
functions and high-speed connectivity products. Combined with the company's
broad Partner community, they provide a total system solution that offers a
fast, reliable path to market for leading electronics companies. More
information on ARM is available at www.arm.com.

About National Semiconductor

National Semiconductor, the industry's premier analog company, creates
high-value analog devices and subsystems. National's leading-edge products
include power management circuits, display drivers, audio and operational
amplifiers, interface products and data conversion solutions. National's key
analog markets include wireless handsets, displays and a variety of broad
electronics markets, including medical, automotive, industrial, and test and
measurement applications. Headquartered in Santa Clara, Calif., National
reported sales of $2.16 billion for fiscal 2006, which ended May 28, 2006.
Additional company and product information is available at www.national.com.

ARM and AMBA are registered trademarks of ARM Limited. ARM11,
ARM1176JF-S, ARM1176JZF-S, IEM, IEC, AXI, APC, Cortex and MPCore are
trademarks of ARM Limited. Artisan and Artisan Components are trademarks of
ARM Physical IP, Inc. "ARM" is used to represent ARM Holdings plc; its
operating company ARM Limited; and the regional subsidiaries ARM INC.; ARM
KK; ARM Korea Ltd.; ARM Taiwan; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS Design Automation Inc.; AXYS GmbH; ARM Embedded Solutions Pvt. Ltd.; and ARM Physical IP, Inc.

National Semiconductor, PowerWise and PWI interface are registered
trademarks of National Semiconductor Corporation. All other brands or product
names are the property of their respective holders.

Source: ARM Ltd

Contact Details: ARM Press Office - +44-208-846-0797; Haran Ramachandran, Text 100, +44-208-846-0747, londonarm@text100.co.uk; Michelle Spencer, ARM, +44-1628-427780, michelle.spencer@arm.com; Claudia Natalia, ARM, +1-408-548-3172, Claudia.natalia@arm.com; National Semiconductor - Gayle Bullock, 1-408-721-2033, gayle.bullock@nsc.com

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