Samsung Solid State Drive Bestowed Popular Mechanics 2007 Breakthrough Award


San Jose, CA -- October 16, 2007: Samsung Electronics Co., Ltd, the world leader in advanced semiconductor technology, announced today that its Solid State Drive (SSD) has been honored with a Popular Mechanics 2007 Breakthrough Award. The Popular Mechanics Breakthrough Awards, now in their third year, were created to recognize products that set new benchmarks in design, creativity and engineering, as well as individuals and teams that are helping to improve lives and expand possibilities in the realms of science, technology and exploration.

Incorporating NAND Flash technology, Samsung's SSDs provide enhanced storage drive performance levels including faster boot and application start-up times, easily surpassing traditional rotating hard-disk drives. Free from moving parts, SSDs also are noiseless, produce minimal heat and are less susceptible to shock and vibrations that can be challenging to traditional disk drives. In addition, SSDs improve battery life by up to 20 percent in notebook PCs.

"SSDs will dramatically alter the storage landscape over the next several years, by offering exceptional performance and greater reliability, while increasing user productivity," said Jim Elliott, director, flash marketing, Samsung Semiconductor, Inc. "We are delighted that Samsung SSDs are recognized by Popular Mechanics as a leading-edge application that will enhance the notebook PC experience."

"Popular Mechanics is, at its core, devoted to recognizing innovations that re-imagine the role that technology and science play in our lives," said James Meigs, Editor-in-Chief of Popular Mechanics. "All of this year's group of Breakthrough Product Award winners do just that - and demonstrate the wide range of industries that can be transformed through smart, creative engineering."

Criteria and Evaluation

In selecting the candidates and winners of the 2007 Breakthrough Awards program, the editors of Popular Mechanics canvassed a large range of experts and academics to come up with a list of worthy nominees. PM's Board of Advisors then reviewed the nominations to help the editors of Popular Mechanics choose the final winners.

A complete report of the Breakthrough Awards and a full list of winners is available in the November 2007 issue of Popular Mechanics and online at www.popularmechanics.com.

Popular Mechanics provides hands-on coverage of personal technology, cars and home improvement, while reporting on the science and technology behind major issues. With nearly nine million monthly readers, Popular Mechanics publishes 13 editions around the world. Popular Mechanics is published by Hearst Magazines, a unit of Hearst Corporation.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,600 people in over 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business, and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.

Samsung Electronics ranks #5 in the 2006 Consumer Electronics segment of the Fortune Magazine "America's Most Admired Companies," and ranks # 20 in the BusinessWeek "The Best Global Brand 100 2006." Samsung Electronics Co, Ltd. is a top patent holder, ranking second overall in the U.S. in 2006. Please visit www.samsung.com for more information.

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