Samsung Showcases Groundbreaking Line of Music Phones; Innovative Mobile Handsets Marry Multimedia Capabilities, Sleek Design


Ultra Music Phone, 2007 CES Award Honoree, Delights Music Enthusiasts

LAS VEGAS, Jan. 8 // -- Samsung Telecommunications America (Samsung) showcases its revolutionary line of music and multimedia phones at the 2007 International Consumer Electronics Show. These phones combine sleek, functional styling with top-of-the-line music and multimedia capabilities, reinforcing Samsung's technology leadership in mobile devices.

American consumers have enjoyed Samsung's innovative music phones since the company launched its handsets with music capabilities in 2000. Recent models include:

The Ultra Music Phone, a 2007 CES Innovations Design & Engineering Award Honoree, is taking the convergence market to the next level and a hit among entertainment enthusiasts. Samsung's Ultra Music Phone, a union of slim style and function, is an iconic bar handset designed with an added twist: dual LCD screens on each side of the device. On one side there is a smaller LCD screen and the dialing keypad for making phone calls. This side also allows contact entry and cell phone menu functions. The reverse side has a large LCD screen and a dedicated touch-sensitive pad. This side serves as the music player for MP3 and WMA files and has multimedia menu functions.

The Cingular SYNC(TM) from Samsung (Model Number: SGH-a707) is one of Samsung's newest High Speed Downlink Packet Access (HSDPA) phones and features advanced music and multimedia capabilities. Exclusive to Cingular, the SYNC is a feature-rich, slim, flip phone that harnesses the broadband-like data speeds of Cingular's HSDPA network, providing instant access to the new Cingular Music service, as well as Cingular Video. With features such as external touch-sensitive multimedia keys, MP3 player, microSD(TM) memory card slot and Bluetooth(R) 2.0 with stereo headset support, the Cingular SYNC from Samsung is an ideal device for entertainment and media.

The Sprint SPH-a900 clamshell from Samsung features external music controls with an ultra-thin, ultra-sleek design. Sprint Power Vision(SM) Network, allows for music downloads from Sprint Music Store and features a rotating 1.3 megapixel camera and Bluetooth wireless technology for hands-free music enjoyment.

Samsung Electronics also features a world gallery of phones that demonstrates the design and technological function of music downloads and streaming on mobile handsets. Global innovation includes:

The SGH-X830 "Mini MP3 Phone" comes with an innovative MP3 player design. The unique swing-open form factor allows for a perfect combination of mobile phone and MP3 player function. When closed, the X830 functions like a MP3 player with a music player interface that horizontally displays the playlist, equalizer settings and song information. Swinging the phone open exposes the keypad and doubles its length for an optimal mobile communication experience. The X830 attracts mobile users who prefer portability and an exceptional trendy design. Slim and narrow in size, the mobile phone measures an incredibly compressed 84x30x19.9mm and weighs in at a mere 75 grams for light mobility.

The SGH-i310 is the world's first 8GB Hard Disk embedded smartphone. The i310 works as a perfect platform for users by combining a phone, a digital camera, and a MP3 player with its immense storage capacity. It enables users to carry around 2,000 songs (4MB/song) wherever they go. The i310 comes with the latest version of Windows Mobile(R) 5.0 for Smartphone, which allows users to view files and easily carry their music library with them. This Windows Mobile 5.0 enables users to sync the playlists, songs, and videos from their personal PCs so that the experience with the i310 is identical to the users' personal computer. It also offers USB 2.0 and Plug & Play feature, which allows the phone to be utilized as a removable hard disk.

Samsung at ICES 2007

To see Samsung Electronics' complete ICES 2007 product lineup, please visit the company's booth (#11033) located in the Central Hall of the Las Vegas Convention Center. For more information on specific products, please visit Samsung Electronics' ICES press site at www.samsung.com/icespress .

About Samsung Telecommunications America

Samsung Telecommunications America, L.P., a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com/ .

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com/

Source: Samsung Telecommunications America, L.P.

CONTACT: Tracy Calabrese of MWW Group, +1-972-301-5406, or cell,
+1-973-865-0624, or tcalabrese@mww.com , for Samsung Telecommunications
America, L.P.

Web site:
http://www.samsung.com/icespress
http://www.samsungwireless.com/
http://www.samsung.com/

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