Sales Software guides users through selling process.

Press Release Summary:



Blue Martini v6 sales optimization system proactively guides users through sales interactions, recommending what to say at point of sale, who to contact, and what message to convey to get people back into store. It can also be used to recommend what to sell, what messaging to use, and how best to configure, price, and quote solutions. Software incorporates intelligent publishing for managing content, as well as integrated e-marketing solution.



Original Press Release:



Blue Martini Software Announces Blue Martini 6



Leading Sales Optimization System Proactively Guides Sales People through Selling Process

SAN MATEO, Calif., (March 15, 2004) - Blue Martini Software, Inc. (NASDAQ: BLUE) today announced Blue Martini 6, the leading sales optimization system to proactively guide sales people, partners, and customers through sales interactions, resulting in higher revenues. With this release, companies selling directly to consumers can improve same-store sales and increase conversion rates by recommending to sales associates what to say at the point of sale, with the customer in front of them, as well as who to contact and what message to convey to get people back to the store. In addition, companies selling to businesses can use Blue Martini to improve deal closure rates rates by recommending to direct sales teams and channel partners what to sell, what messaging to use, and how best to configure, price, and quote solutions.

"We are excited about the Intelligent Publishing capabilities included in Blue Martini 6," said Mark Fox, Senior Director of e-Business, Iomega Corporation. "Blue Martini will help us become much more responsive to regional changes in the market, enabling us to push out the right information to channel partners and customers throughout the world."

"Our sales optimization systems help sales people sell more by proactively advising them with timely and relevant information," said Monte Zweben, Chairman and CEO, Blue Martini Software. "Traditional CRM applications provide management with greater visibility into their pipeline, but do not actually help sales people close transactions. Our systems help sales people close transactions by guiding them to the right solutions, messages, and tools - in short, helping them to sell more effectively."

Highlights of Blue Martini 6 include the following.

Blue Martini Marketing

Blue Martini Marketing enables companies to anticipate customer needs and proactively recommend sales actions. Business users can use Blue Martini's powerful business intelligence applications to glean customer insights, and Blue Martini Relationship Marketing capabilities to define compelling customer interactions. New Marketing capabilities include:

*Clustering segmentation tool, enabling business users to automatically identify high value customer segments

*Expanded event monitoring capability, tracking events such as orders, loyalty point thresholds, and website visits

*Reporting wizard, providing simple and immediate access to business information such as marketing campaign results, sales by associate, and customer value analysis

*Saturation controls, limiting and managing the number of messages to each customer, reducing spam and improving message conversion rates

*Campaign budgeting and planning tools.

Blue Martini Selling

Blue Martini Selling supports both commercial and consumer selling processes. In commercial environments, Blue Martini helps increase deal closure rates by proactively guiding direct sales people and channel partners through the complete selling process. Similarly, in consumer environments, Blue Martini helps increase return visits and same-store sales by suggesting targeted messages and contacts for sales associates. New capabilities in Blue Martini 6 include:

*Mobile sync capabilities, providing "sometimes connected" direct sales teams and channel partners with "anytime access" to Blue Martini selling applications

*Extended selling services, enabling in-store sales associates to offer store transfer, store pickup, and replenishment services

*Model integration extensions, enabling the easy import of existing product configuration models

*Format extensions, enabling sales people to generate proposals in a variety of document types

*Direct correspondence, enabling sales associates to easily email or direct mail communications to customers using pre-designed templates

Blue Martini Commerce

Blue Martini Commerce helps companies manage complex, multi-national commercial and consumer websites that require massive scalability, large product and content assortments, and frequent updates. Commerce delivers powerful and flexible merchandising, integrated e-marketing, solution configuration and pricing, and embedded business intelligence.

New capabilities in Blue Martini 6 include:

*ntelligent publishing, greatly extending the power of distributed business users to manage and publish their own content - by country, department, or content set - on their own schedule

*New search capabilities, enabling business users to weight search results to better match business needs

*New contact center functionality, providing end-to-end sales functionality from quote to order, enhanced usability, and a single, unified platform for commercial and consumer accounts.

Availability

Blue Martini 6 will be delivered in two releases: March 2004 for Blue Martini 6 for Selling, Commerce, and the Business Intelligence component of Marketing, and Q3 2004 for the Relationship Marketing component of Marketing.

About Blue Martini Software

Blue Martini Software is the leading provider of sales optimization systems. Our software proactively guides sales people, partners, and customers through sales interactions, helping them to sell more. Over 160 companies worldwide including Carrefour, DuPont, Harley Davidson, Kohl's, Mitsubishi, Panasonic, Saks Fifth Avenue, and Sprint have adopted our sales optimization systems to sell more effectively. Blue Martini Software is headquartered in San Mateo, California and can be reached at 650-356-4000 or www.bluemartini.com.

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