Sage Software Partners with LinguaNext to Launch First Arabic Version of Top CRM and ERP Solutions in UAE


Move in line with company's aims to cater to Arab users and expand across GCC

Sage Software, the leading global supplier of Customer Relationship Management (CRM), Enterprise Resource Planning (ERP) and Human Resource Management (HRM) solutions to medium and large organisations, has partnered with LinguaNext Inc., a developer of unique next-generation localisation solutions based in San Jose, CA, USA, to launch the first Arabic version of its top CRM and ERP solutions for SMBs in the UAE. This includes the Arabic language add-on for 'Sage CRM', 'Sage Accpac' and 'Sage X3', which allows customers to use the same software available internationally in the Arabic language. The move is in line with Sage Software's aims to cater to the needs of Arab users in the UAE, by offering more adaptable software in their vernacular, which is also part of the company's strategy to expand its reach across the region.

Sage Software Middle East will now work closely with LinguaNext, thereby leveraging its expertise in delivering vendor-independent products and solutions that power expedient, accurate and highly scalable localization of custom or off-the-shelf software applications. This partnership is expected to result in major benefits for Arabic users, which include eliminating the need to throw away existing software for want of localization support, zero code changes to applications, no updates required and better choice of products. In addition to the three flagship software products, LinguaNext has also provided non-English speaking users the ability to use Peachtree Quantum, Sage Software's popular business accounting application.

"Our partnership with LinguaNext to launch the first Arabic version of 'Sage CRM', 'Sage Accpac' and 'Sage X3' underlines our commitment to the regional market by allowing our Arabic-speaking customers to acclimatize with the software faster, and in turn empowering them to solve business challenges promptly and efficiently," said Vikram Suri, Managing Director, Sage Software - Middle East. "We are proud to be undertaking this initiative, which we expect to have a major impact on our target to increase our current 30 per cent share of the UAE market. LinguaNext's proven expertise makes them the perfect partner, and we are confident to witness success as a result of this endeavour."

Headquartered in San Jose, CA, USA, LinguaNext is the localization vendor of choice of many SMEs to large enterprises across the region. By facilitating localization for any language and region including right-to-left and complex scripts, the company provides solutions such as 'LinguaPacks' for packaged software and the 'LinguaNext SPeeD Suite' for custom applications. LinguaNext has over 10 Global 2000 customers and an installed base of over 1 million desktops using its solutions globally.

"Our LinguaNext add-ons for Sage products are based on the same 'SPeeD Suite' technology, which facilitates the localisation of critical core banking system and helps clients in the banking sector power their expansion into markets where Arabic language is a must. This level of compatibility is the foundation of our partnership with Sage Software, and we are pleased to be working with them to offer their flagship offering in the Arabic language. We have also witnessed enormous interest in our products during our presence at the Sage 'Accelerate out of the Downturn' event, which further solidifies our belief that this partnership will bear successful results across the region," concluded Atul Tulshibagwale, CEO, LinguaNext.

About Sage Group:

Founded in 1981 in North East England, Sage Group PLC is a global company with 6.1 million customers, 13,500 employees and more than 25 years of experience working with small and medium sized businesses. It has built its success on understanding and meeting the needs of customers in their local markets, which has driven its growth as a world-leading provider of business management software and services. While its heritage is in the small business market, it also has the experience and expertise to meet the needs of specific industries and larger organisations. Its products and services are developed and supported locally, thereby ensuring their relevance to the customers and that they are supported by local experts.

About LinguaNext:

LinguaNext, Inc. is the developer of unique next-generation localization solutions. LinguaNext provides vendor-independent products and solutions that power expedient, accurate and highly scalable localization of custom or off-the-shelf software applications. LinguaNext enables localization for any language and region localization including right-to-left and complex scripts. LinguaNext provides SME and enterprise solutions including LinguaPacks for packaged software and the LinguaNext SPeeD(TM) Suite for enterprise applications. With an installed base of over 1 million desktops using LinguaNext solutions globally, LinguaNext is the localization vendor of choice from SMEs to large enterprises. LinguaNext is privately held and is headquartered in San Jose, CA USA. For more information, visit www.linguanext.net

For more information, please contact:
CommuniGate Middle East
PO Box 66861, Dubai, UAE
Tel: +971 4 3988134
Fax: +971 4 3988137
Email: info@communigateme.com
Website: www.communigateme.com

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