Ruckus Wireless and EMBARQ Logistics Strike Smart Wi-Fi Deal
Customers Eliminate Wires in the Home, Receive Better Coverage, Predictable Performance, and Less interference for In-Home Triple Play Services
CHICAGO, June 19 - NXTCOMM CONFERENCE AND EXHIBITION - Ruckus Wireless, Inc., a market leader in next generation wireless networking, and EMBARQ Logistics, the deployment, distribution and logistics division of Embarq (NYSE:EQ) which offers supply chain solutions recognized for their innovation, effectiveness, and efficiency, today announced a distribution agreement that allows independent operating companies (IOCs) to enhance their in-home wireless offerings to accommodate emerging IPTV services.
Under the agreement, EMBARQ Logistics will distribute to IOCs the Ruckus MediaFlex and MetroFlex product lines. IOCs will then bundle the Ruckus MediaFlex and MetroFlex Wi-Fi solutions with their IPTV/triple play (video, Internet and voice) and broadband wireless services to uniquely support in-home distribution requirements.
IOCs Gain Competitive Differentiation
Unlike conventional consumer-grade Wi-Fi, Smart Wi-Fi leverages sophisticated high-gain smart antenna and quality of service technologies to provide wire-like performance when distributing multimedia applications over the air. This makes it possible to identify and prioritize different types of traffic and automatically steer Wi-Fi signals around obstacles and limit interference. These attributes are clear competitive differentiators for EMBARQ Logistics' IOC customers.
"We've solved how to turn the unlicensed Wi-Fi spectrum into a reliable medium for operators," said Bob Payne, vice president of North American Sales for Ruckus Wireless. "EMBARQ Logistics is well-known for carrying the highest quality products for IOCs and delivering unprecedented service and support. In only one year of shipping we have sold over 125,000 Smart Wi-Fi access points to carriers outside the U.S. to support IPTV and triple play services. By teaming with EMBARQ Logistics we hope to capitalize on the explosive growth in triple play services within the U.S. in 2007 and 2008."
Consumers Gain Extended Signal Range, More Predictable Performance
The result of the agreement will ultimately be more reliable and better performing wireless products and services for an IOC's consumer customers. For example, those who have a Ruckus MediaFlex product will experience fewer dead spots, two-to four times extended Wi-Fi signal range, higher wireless speeds and less interference.
"Ruckus Wireless is the only supplier of this type of cutting-edge equipment," said Brad Clark, vice president of Sales and Marketing at EMBARQ Logistics. "Their product combined with EMBARQ Logistics' industry-leading distribution and logistics capabilities and commitment to practical ingenuity will provide other broadband carriers with the tools to differentiate themselves in the marketplace. By working with us, IOCs will be able to give end-users superior wireless networking capabilities that fit their needs."
EMBARQ Logistics will carry the Ruckus MediaFlex 2825 router, the Ruckus MediaFlex 2111 adapter, the Ruckus MediaFlex 2925 hot spot system and the Ruckus MetroFlex 2211 dual-zone Wi-Fi modem.
The Ruckus MediaFlex suite of products is IPTV and triple-play ready, allowing IOCs to effectively compete against cable providers. The Ruckus products are based on patented Smart Wi-Fi technology that automatically adapts Wi-Fi signals to the changing environment, allowing the Wi-Fi signal to be steered around interference in real time thereby eliminating dead spots. It delivers unsurpassed density, supporting up to 20 concurrent voice calls, multiple high and standard definition IP video streams and 50 data clients.
Media Contacts
David Callisch
Ruckus Wireless
david@ruckuswireless.com
+1-408-504-5487 mobile
Charles Fleckenstein
EMBARQ Logistics
Charles.m.fleckenstein@embarq.com
+1-913-226-4132 mobile
Source: Ruckus Wireless, Inc.
Web site: www.ruckuswireless.com/ http://embarq.com/
