WorldPressOnline First Call - Rapidly-growing fresh food brand Glorious! has chosen the Thor Pot from RPC Containers Blackburn for its successful new range of premium stews.
The Thor Pot is RPC Blackburn's microwaveable, tamper evident food pot solution, with proven functional benefits matched by strong aesthetics.
Injection moulded in polypropylene, the Thor Pot's robust design and wide opening ensure safe, convenient handling for consumers - essential for the Glorious! single-serving stews which are designed to be microwaved in the container.
A tamper-evident tab delivers product security while the snug-fitting, resealable lid maintains product freshness after opening.
For Glorious! the Thor Pot is supplied in a clear 480ml size, for filling with a 400g portion. The impact of the range is enhanced with eye-catching label designs to provide additional visual presence.
The range has been launched to build on the successful Glorious! A-Z of Global Flavours and comprises three brand new stews - Bengal Chicken Masala, Moroccan Lamb Tagine and Smoky Hungarian Goulash.
Matthew Stephenson, Marketing Manager, Glorious! said: "Year-on-year growth in excess of 100 per cent made it possible to explore and develop new ranges for the increasing number of customers. We needed a pack which would support our ambition for this premium range and RPC Blackburn has been able to give us exactly what we wanted."
The stews are now on-shelf in Asda and Morrisons supermarkets.
RPC Containers Ltd
Lancashire, BB1 2PX
Tel: +44 (0) 1254 682298
Fax: +44 (0) 1254 583752
Bob Bushby / John Atkin
Nielsen McAllister Public Relations Limited
Tel: +44 (0) 1332 293939
Fax: +44 (0) 1332 382202