RPC Containers Market Rasen has created a stylish pocket pack for a lifestyle breath-freshening mint from Lofthouse of Fleetwood, makers of the famous Fisherman's Friend lozenges.
Pro Fresh has been developed to extend the profile of Fisherman's Friend beyond the brand's traditional market, with a particular emphasis on a younger demographic.
In order to position Pro Fresh effectively in that market, Lofthouse of Fleetwood wanted a bespoke packaging format that would project a stylish image and be compact enough to fit into pockets and handbags.
RPC Market Rasen was an ideal choice as it has expertise both as a manufacturer of bespoke containers and in pharmaceutical markets - a sector characterised by the kind of stringent quality control required of the Pro Fresh pack.
Working closely with Lofthouse of Fleetwood, RPC Design developed a solution that could carry 30 Pro Fresh pellets.
The container body is injection moulded in PP with a living hinge flip-top lid and bore seal neck to achieve the best possible seal.
The product design was tested and trialled with twin cavity prototype tools. This allowed the customer to test the product in the market, before investing in custom production tooling. The packs are finished with a shrink sleeve.
Pro Fresh contains a unique blend of long lasting breath freshening herbs and is available in Peppermint, Sweet Mint, Lemon & Mint and Blueberry. Following the success of the trial in Asia, it is now also on sale in Norway and Holland and the distinctive pack design plays a central role in the product advertising.
"Pro Fresh is an exciting product that is a proven hit with consumers," says Andrew Broome from Lofthouse of Fleetwood.
"RPC Market Rasen understood the brief and delivered at each stage of this project."
RPC Containers Ltd
Lincolnshire, LN8 3HZ
Tel: +44 (0) 1673 840200
Fax: +44 (0) 1673 840240
Bob Bushby / John Atkin
Nielsen McAllister Public Relations Limited
Tel: +44 (0) 1332 293939
Fax: +44 (0) 1332 382202