WorldPressOnline First Call – RPC Containers Oakham is helping the award-winning manufacturer Newlife Paints enforce its environmental credentials with a new range being stocked in B&Q.
The range promises to contain at least 90 per cent waste emulsion, and the company says every pail bought prevents up to three pots going to landfill or for incineration. Instead Newlife collects waste water-based emulsion which would otherwise be dumped, separates it into colour batches and reconditions it into useable recycled emulsion paints.
Furthermore, the plastic pail from RPC Oakham also incorporates 25 per cent recycled content.
To create the container, RPC Oakham worked closely with UK suppliers of recycled plastics to ensure a high-grade polymer capable of withstanding the weight of paint. Tests showed that the optimum proportion of recycled polymer was 25 per cent in order to maintain the highest standard of consumer functionality and convenience.
The injection moulded PP pail is available in a 5L size, with plenty of space for eye catching decoration.
Newlife offers a classic and contemporary range of 32 colours and provide a full colour matching service. Newlife's environmentally friendly paint has a smooth consistency and covers effortlessly. Newlife paint has the opacity and depth of colour that you would expect from a premium emulsion
Keith Harrison, founder and Managing Director of Newlife says: "We are proud of the environmentally friendly nature of our paint, so it was important that the container could help support those credentials as far as possible. RPC Oakham was able to do that and we're delighted with the partnership."
RPC Containers Ltd
Rutland, LE15 6RW
Tel: +44 (0) 1572 723771
Fax: +44 (0) 1572 770472
Bob Bushby / John Atkin
Nielsen McAllister Public Relations Limited
Tel: +44 (0) 1332 293939
Fax: +44 (0) 1332 382202