The new larger drinking cup from KLIX, the UK's number one in-cup vending solution, is the result of the close working partnership between Mars Drinks and RPC Tedeco-Gizeh.
The two parties have collaborated in the development of the cup in response to Mars' plans to launch exciting new drink flavours into the marketplace utilising a freshly designed larger cup.
The new cup provides an additional 20% volume while offering full backward compatibility with the existing vending machine specification, enabling operators to incorporate the new size alongside the successful standard cup without having to upgrade or replace their equipment. The introduction of the larger cup now gives consumers a wider choice across a range of coffees and speciality drinks.
The custom-designed cup features a ribbed central area for easy and comfortable handling and is embossed with the KLIX logo. RPC Tedeco-Gizeh worked closely with Mars Drinks to ensure that the project was completed within the customer's tight timescales and stringent quality requirements.
"Mars Drinks has a long-standing relationship with RPC and the company has consistently demonstrated excellent quality and delivery performance as well as the ability to innovate," comments Julian Barker, Mars Drinks' Commercial Manager.
"RPC was therefore the ideal partner for our new cup project and its success and the positive reaction from the marketplace show that we made the right choice."
RPC Tedeco-Gizeh (UK) Ltd
Kenfig Ind. Estate
West Glamorgan, SA13 2PG
Tel: +44 (0) 1656 749183
Fax: +44 (0) 1656 746761
Bob Bushby / John Atkin
Nielsen McAllister Public Relations Limited
Tel: +44 (0) 1332 293939
Fax: +44 (0) 1332 382202