Print service providers can defy commoditization by becoming full-fledged marketing service providers
MALVERN, Pa. – The commercial print business isn't easy these days with diminished print volumes, shorter runs, more demand for personalized communications, and business customers with needs reaching far beyond paper-based marketing collateral. Print service providers, quickly becoming commoditized, need to find new ways to go beyond print, grow their revenue and lock in loyal business customers.
That's why many print service providers are aspiring to become full-fledged marketing service providers. To help them, Ricoh Americas Corporation today further detailed its strategy for Ricoh TotalFlow Intelligent Marketing Solutions, a suite of services that enable print service providers to offer their business customers personalized marketing services. These services span a broad array of channels - including print, email, Web pages, microsites, social media - from a single integrated platform.
For example, Ricoh TotalFlow Intelligent Marketing Solutions enable print service providers to create a customized Web-based storefront for each business customer. The storefront gives business users an intuitive platform from which to conduct powerful yet cost-effective integrated marketing campaigns. The solution streamlines business customers' marketing operations by automating their ordering, processes, production and management of marketing assets, templates and finished products.
Ricoh TotalFlow Intelligent Marketing Solutions are the latest example of Ricoh's Business Information Solutions approach, which tailors custom solutions to clients' most urgent business challenges.
"Print service providers are working harder than ever with margins that are only getting slimmer," said Dominic Pontrelli, Senior Vice President, Marketing, Ricoh Americas Corporation. "If they want to thrive and expand their business, they need to evolve their role from just printing on paper to becoming full-service providers of marketing services across all the media their business customers are using today. Print service providers are well-positioned for this work given the close relationships they have with their customers, the customer content assets they already use - and now with Ricoh TotalFlow Intelligent Marketing Solutions - an entire service package at their disposal."
Business customers can use Web storefronts to store logos, collateral, signage, promotional items, fulfillment kits and more. They can create and launch 1-to-1 mail/email marketing campaigns, integrate online and offline campaigns with QR codes and create promotional materials such as branded T-shirts.
In addition to serving the business customer, Ricoh TotalFlow Intelligent Marketing Solutions streamline operations for the print service provider, enabling new efficiency, accuracy, productivity and revenue. The solution provides budget forecasting data, real-time estimates on print costs, workflow tracking for every job and much more.
Ricoh TotalFlow Intelligent Marketing Solutions start with an analysis of the print service provider's operation and specific needs. Solutions can be built on easy-to-deploy scalable software-as-a-service (SaaS) technology. The storefronts are accessible via any browser any time. Mobile users can manage campaigns remotely using smartphones or tablets. These and related solutions are built on Ricoh production printers such as the RICOH Pro C901+ Graphic Arts Edition production printer and software from key Premier partners such as PTI Marketing Technologies, EFI, Rochester Software Associates and Objectif Lune.
Customers such as Virginia-based Graphics and Marketing are already benefitting from the solution. Read the full case study here: http://goo.gl/WEZHK.
About Ricoh's Business Information Solutions
Through extensive analysis and experience, Ricoh has identified the major business challenges enterprises are facing today: globalization, increasing employee mobility, new generational work styles, exploding information volumes, mounting cost pressures and rapid IT infrastructure changes. The company directly addresses these challenges with its Business Information Solutions approach, which brings together technologies, services and expertise that can help to measurably improve business performance by optimizing the flow of business information.
The Business Information Solutions approach streamlines an organization's entire information workflow by improving:
- Input - capturing valuable information from employees, customers and
- Processing - creating business value from information.
- And Output - distributing the information to the right person at the
right time in the right form for productive action.
For details on Ricoh's full line of products, services and solutions, please visit www.ricoh-usa.com.
Ricoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in more than 200 countries and regions. In the financial year ending March 2012, Ricoh Group had worldwide sales of 1,903 billion yen (approx. 23 billion USD).
The majority of the company's revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialized industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives.
Under its corporate tagline, imagine. change. Ricoh helps companies transform the way they work and harness the collective imagination of their employees.
For further information, please visit www.ricoh.com/about/
© 2013 Ricoh Americas Corporation. All rights reserved. All referenced product names are the trademarks of their respective companies.
Ricoh Americas Corporation
Ricoh Americas Corporation
Web Site: http://www.ricoh-usa.com