Rexam XD11 Fragrance Pump, New Standard for Prestige Dispensers, Makes Global Debut at Luxe Pack Monaco
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23 October 2007
...the high-performance, ultra-low profile, neutral pump to enhance the shelf-appeal of the world's finest fragrances...
From the very first glance, its ultra-low profile highlights its elegance and discretion. Completely inconspicuous, its miniaturised mechanism is concealed inside the neck of the bottle. The innovative design of the actuator and reduced diameter of the nozzle also underscore the pump's aesthetic qualities.
Using The XD11 pump offers unparalleled sensations of pleasure and comfort. Its ergonomically designed actuator enables intuitive handling, providing a comfortable position for the finger.
The innovative pre-compression design allows for unlimited adjustment of atomisation, which is always fine and precise. For ultimate sophistication, the spray angle can also be selected to complement the characteristics of the fragrance.
Its intuitive actuator and smooth pre-compression mechanism make handling seamless and refined. Its compact body gives it a discreet profile, underlining the beauty of the bottle. With its complete neutrality, the XD11 pump preserves the olfactory experience over time.
As this experience is delicate and complex, the XD11 pump was designed to protect each and every fragrance quality from the effects of time. The pump's neutrality is guaranteed by its unique design. The external spring, the glass bead and the absence of any elastomer joints ensure total compatibility. This prevents the fragrance from ever coming into contact with the metal parts of the mechanism.
The XD11 pump is the result of Rexam's expertise and understanding of customer needs in terms of high-precision dispensing systems. XD11 is the only perfume pump to meet every requirement by combining the most appealing technical and aesthetic features.
Its performance meets every criterion for fragrance pumps; XD11 is low-profile, neutral, invisible and delivers a high-quality spray.
The possibilities for customisation are vast, both in terms of aesthetic and technical features: the actuator comes in a designer or a classic version and is available in metal or plastic.
XD11 offers a host of different assemblies with its crimp, snap-on or screw-cap versions.
Finally, the XD11 pump is available in three dosages: 70ml [2.5 fl oz], 100ml [3.5 fl oz] and 120ml [4.25 fl oz].
The XD11 pump meets all the requirements in terms of both performance criteria and adaptability.
Offering the advantages of various pre-compression RDS pumps such as SLPP and SP7, the XD11 pump is suitable for prestige/luxury markets.
From design to testing to production, a dedicated technical support team meets every customer expectation.
A pioneer in neutral pumps and known as one of the leaders in fragrance pumps, Rexam offers a new standard in perfume dispensers with XD11, wedding performance, comfort and design.
The XD11 pump in detail:
XD11, the perfect pump for any type of perfume bottle.
o Ultra-low profile
o Neutral
o Invisible
o Easy to use: pre-compression design and ergonomic actuator
o High spray quality
o Available in crimp, TCS (The Crimpless System®) and screw-cap versions
o 3 dosages 70ml [2.5 fl oz], 100ml [3.5 fl oz] and 120ml [ fl oz]
o Standard actuator: available in the classic and the ergonomic designer versions
For more information please contact:
Nathalie Franchini Communication
Gregory Maxime
Post: 214, rue de Courcelles 75017 Paris
Tel: +33 (0)1 48 87 15 49
Email: nathalie@franchinicommunication.com
