Rexam Launches Germânia 55 in the Lightest Aluminium Bottle in South America
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Rexam, the leading beverage can and end manufacturer in South America, has secured another share of the recently established Brazilian aluminium bottle market. After the Smirnoff Ice limited edition in 2013, the company is launching the Germânia 55 beer in Fusion bottles. It is the first beverage of this type to be launched in the Fusion bottle, considered to be the lightest bottle in the South American market.
"After the success of Germânia 55 in 24oz cans, we believe the partnership between Rexam and NewAge will score another goal. Fusion has brought another innovation opportunity to the Brazilian market with a packaging option that is sustainable and has a youthful appeal," Tiago Avena, Rexam's Commercial Manager in South America, explained.
Rexam's Marketing specialist in South America, Bruna Resano, added "The aluminium bottles showcase the High Definition technology, which will further enhance the product's premium and sophisticated visual identity."
The new cans are the benchmark for sustainability. They are not only 100% recyclable, but can be back on supermarket shelves in as little as 30 days. The transport logistics for this type of packaging consumes less CO2, which means that with 1kg of CO2 50% more liquid can be transported in the same truck than with other types of packaging, such as glass bottles, for instance.
Produced in the Czech Republic and bottled in Brazil, the new packaging will be available in supermarkets in July. Germânia 55 is bottled and distributed by NewAge Bebidas.
