Removable Adhesive Labels can be used with variety of substrates.

Press Release Summary:

Fasson® Ultra Removable labels can be removed from substrates, such as metal and glass, without substrate damage, torn labels, leaving adhesive residue, or label ghosting. Available in 5 facestock materials, they utilize clear acrylic adhesive suitable for long-term use and clean removal. Labels can be used with conventional and thermal transfer printing and tolerate harsh environments. They are suited for retail use and as quality-control tags, recloseable tabs, and repositionable fasteners.

Original Press Release:

Avery Dennison Launches Fasson Ultra Removable

Breakthrough Fasson Labels Stay On Strong and Come Off Clean

Hong Kong - Avery Dennison Roll Materials, the world's leading provider of self-adhesive label stock, has released Fasson® Ultra Removable, a superior performance labeling solution engineered for clean and easy removability over a wide range of substrates and conditions.

"In the past, brand owners had to weigh the marketing benefits of applying a promotional or point-of-purchase label against the risks associated with removing that label: substrate damage, torn labels, adhesive residue and label ghosting, any of which could lead to customer frustration, returned goods, and a damaged reputation," said Carmen Chua, Business Development Director for Durables, Avery Dennison Roll Materials Asia Pacific.

"Now, when in-store and impulse purchase decisions are more common than ever, the new Fasson® Ultra Removable range changes all this. It combines exceptional removability with superior long-term adhesion and stability to deliver flexibility to brand owners, with a much lower risk of label-related returns, and to add value for label printers and converters."

Fasson® Ultra Removable solutions are:

Flexible - easily removed from a wide range of substrates without discoloration of adhesive residue, the new Fasson® Ultra Removables can be used for a variety of applications.

Attractive - with five attractive facestock materials, excellent printing performance and ink anchorage, Fasson® Ultra Removable provide many options for designers and printers.

Consistent - tests shows that these Fasson® products maintain excellent adhesion and superior removable performance even after aging and under harsh conditions.

Designed to deliver immediate shelf-appeal, Fasson® Ultra Removable solutions are available in a range of facestock materials, from functional high reflective whites to luxurious metallic finishes. They use a clear acrylic adhesive (R0301) engineered for superior long-term removable performance on a wide range of substrates, including metal and glass, and they provide for easy labeling application and are suitable for conventional and thermal transfer printing.

Fasson® Ultra Removable solutions can be used whenever stability, quality and clean removability are required. They are ideal for retail environments, where brand owners want to make their products stand out, and can be safely applied to white goods and electronics such as mobile phones and personal computers. However, they also make excellent work-in-progress and quality-control tags, protective films, re-closable tabs and repositionable fasteners, and can be used to create temporary signs and displays.

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About Avery Dennison Roll Materials

Avery Dennison Roll Materials is dedicated to the manufacture of the leading global brand of self-adhesive roll labelstock - Fasson®. It has dedicated regional presence in Asia Pacific, North America, South America and Europe. Roll Materials Asia Pacific carries out pioneering new research into material sciences, polymers, precision coating and printing processes at its Philip M. Neal Research Center in Kunshan, China. It also trains its partners and label printers from the region at the Self-Adhesive Converting College it established in Kunshan, providing professional training in self-adhesive label printing and converting technologies.

Today, the Fasson® brand is synonymous with innovation in pressure-sensitive materials and customer-focused service. It represents best-in-class quality, reliability and performance, with product applications in virtually every major industry around the globe.

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About Avery Dennison

Avery Dennison is a recognized industry leader that develops innovative identification and decorative solutions for businesses and consumers worldwide. The Company's products include pressure-sensitive labeling materials; graphics imaging media; retail apparel ticketing and branding systems; RFID inlays and tags; office products; specialty tapes; and a variety of specialized labels for automotive, industrial and durable goods applications. A FORTUNE 500 Company with sales of $6.7 billion in 2008, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. For more information, visit

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