Reference Design integrates TV into cellular handset.
Press Release Summary:
Supporting terrestrial digital multimedia broadcasting standard, Model BCM92724 combines BCM2724 VideoCore® mobile multimedia processor, BCM2124 GPRS/GSM baseband processor, BCM2045 Bluetooth® transceiver, and CellAirity(TM) mobile handset software. VideoCore processor, providing MPEG-4 VGA or H.264 CIF video encoding/decoding at 30 frames/sec, transforms mobile phone into multi-functional media device with ability to display video on handheld LCD screens.
Original Press Release:
Broadcom Launches Low Cost Mobile TV Cellular Handset Platform
New Mobile TV Platform Includes Broadcom's Industry Leading VideoCore(R) Multimedia Processor, Cellular Baseband Processor, Bluetooth(R) and CellAirity(TM) Software for Designing the Next Generation of Mobile Handsets
BARCELONA, Spain, 3GSM World Congress, Feb. 14 /- Broadcom Corporation (NASDAQ:BRCM), a global leader in semiconductors for wired and wireless communications, today announced the availability of a new mobile television reference design platform that will be demonstrated at this week's 3GSM World Congress. Broadcom's new mobile TV platform is a tremendous technological advancement for manufacturers that plan to integrate mobile TV into their handset designs in a cost-effective manner. The new Broadcom(R) platform includes integrated mobile TV software and a reference application that can be customized specifically for each manufacturer's handset design, enabling product differentiation that will help drive the widespread acceptance of high quality mobile television.
Mobile television is one of the most promising up-and-coming capabilities for next-generation cellular handsets, enabling the real-time broadcast of video content such as news, sports and entertainment programming. To deliver the price points necessary for consumer acceptance, handset manufacturers require flexible technology platforms that can cost-effectively deliver high quality video over various cellular networks that include 2G GPRS, up through the most advanced 3G UMTS or HSDPA standards.
To address these market requirements, Broadcom today introduced the BCM92724 mobile TV reference design platform that includes the company's leading mobile and multimedia chip solutions and software. Featured within the BCM92724 platform is Broadcom's BCM2724 VideoCore(R) mobile multimedia processor, the BCM2124 GPRS/GSM baseband processor and the BCM2045 Bluetooth(R) transceiver with enhanced data rate (EDR) technology.
The Broadcom BCM2724 VideoCore processor performs multimedia processing that delivers crisp video images combined with the best power performance in the industry, while the Broadcom BCM2124 baseband processor provides GPRS and GSM connectivity to the cellular network. Also featured within the BCM92724 mobile TV platform is the Broadcom BCM2045 single-chip Bluetooth solution. Through pre-integrated software, handset makers can easily adapt the reference design into a full-featured multimedia phone product. The reference design itself is very small and designed to accommodate the slim, compact form factors of today's popular handsets.
"Mobile entertainment holds great promise for the continued evolution of the mobile phone," said Dr. Robert Swann, Senior Director of Marketing for Broadcom's Mobile Multimedia line of business. "Our new mobile TV reference design platform combines leading-edge Broadcom mobile technologies that simplify the process of integrating mobile television into cellular handsets."
Technical Information
The new Broadcom BCM92724 reference design is a complete platform for simplifying mobile television integration into mobile handsets while significantly improving time-to-market. It supports the terrestrial digital multimedia broadcasting (T-DMB) standard (a digital radio transmission system for sending multimedia to mobile devices) at the mobile television front-end. Using Broadcom's mobile TV middleware, the current design can be easily adapted to other mobile broadcast standards, such as DVB-H, by substituting an appropriate front-end tuner/demodulator.
The BCM2724 VideoCore multimedia processor cost-effectively transforms a mobile phone into a multi-functional media device with the ability to display high quality video on handheld LCD screens. The VideoCore processor also features MPEG-4 VGA or H.264 CIF video encoding/decoding at 30 frames per second and TV output. Providing one of the most power-efficient, high performance multimedia processors in the industry, the BCM2724 enables a rich feature-set without significantly affecting battery life.
The BCM2124 GPRS/GSM baseband processor contains all of the analog and digital GSM and multi-slot GPRS processing functions for connecting to a cellular network in a small, single-chip footprint that supports a range of mobile devices.
The BCM2045, with EDR technology, is the industry's most popular single-chip Bluetooth device for mobile handsets. Mobile phones, notebook and desktop computers, PDAs and wireless peripherals equipped with the BCM2045 transceiver provide superior wireless multimedia capabilities, such as streaming audio and video. Bluetooth is expected to be a key component of the mobile TV experience, allowing users to listen to accompanying audio on wireless stereo or mono headsets, or to potentially stream video to larger displays. The BCM2045 is compliant with Version 2.0 of the Bluetooth specification and is upgradeable to Version 2.1, delivering the most exciting features while dramatically cutting power dissipation when compared to other solutions.
The BCM92724 includes CellAirity(TM) mobile handset software, a complete suite of cellular software and applications that includes advanced multimedia and messaging, web browsing, Java games, and rich connectivity options.
Availability and Pricing
The Broadcom BCM92724 MobileTV reference design platform is now available to early access customers. Pricing is available upon request.
About Broadcom
Broadcom Corporation is a global leader in semiconductors for wired and wireless communications. Our products enable the delivery of voice, video, data and multimedia to and throughout the home, the office and the mobile environment. Broadcom provides the industry's broadest portfolio of state-of-the-art system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. These solutions support our core mission: Connecting everything(R).
Broadcom, one of the world's largest fabless semiconductor companies with unaudited annual 2006 revenue of $3.67 billion, is headquartered in Irvine, Calif., and has offices and research facilities in North America, Asia and Europe. Broadcom may be contacted at 1-949-926-5000 or at www.broadcom.com.
Broadcom(R), the pulse logo, Connecting everything(R), the Connecting everything logo, VideoCore(R) and CellAirity(TM) are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU. Bluetooth(R) is a trademark of Bluetooth SIG. Any other trademarks or trade names mentioned are the property of their respective owners.
CONTACT: Trade Press, Jeremy Hyatt, Marketing Communications Manager,
+1-949-926-5971, jhyatt@broadcom.com, or Technical, Robert Swann, Senior Director of Marketing, Mobile Multimedia Products, 44-1223-381352, rems@broadcom.com, all of Broadcom Corporation
