RedPrairie Delivers Three-Day Implementation of Automated RFID Solution at Ocean Spray


Ocean Spray implements solution that exceeds retailer requirements; plans to use data to gain efficiencies in production process

Milwaukee, WI - RedPrairie Corporation, a global leader in supply chain technology solutions that enable business process transformation, announced today they have completed a three day implementation of an automated RFID labeling system at Ocean Spray's Sulphur Springs, Texas facility. Ocean Spray put the RFID solution in place to meet retailer compliance requirements.

Ocean Spray, North America's leading producer of canned and bottled juices and juice drinks, utilizes the system in a post manufacturing set-up, tagging cases of juice products. Labels are affixed to cases running on a conveyor retrofitted with a Weber Print Applicator. The cases are then palletized and shipped to several Texas based Wal-Mart distribution centers.

"We selected RedPrairie based on the organization's service offering and their strength in the consumer packaged goods market. We could have selected a standalone RFID vendor, but chose RedPrairie on what may be a long term strategy of integrating RFID with a best-of-breed warehouse management system," said Ed Mahoney, Ocean Spray Project Manager.

Ocean Spray took an exploratory approach in the implementation of this initial system, noting read-rate percentages, tag application speeds, implementation time, and how the system worked in a production line. The company plans to use the data for improved Deduction Management to verify, manage and improve production; and for Promotion Management to determine effectiveness of promotional campaigns and develop guidelines for volume production for campaigns through sales history analysis.

Comments John Jazwiec, RedPrairie Company Leader, "Ocean Spray went above and beyond the retailer compliance requirements with the implementation of the automated RFID solution. We are impressed by Ocean Spray's long term vision, and their understanding of how strong of an enabler this technology is for extended visibility and optimal supply chain execution."

About Ocean Spray

Ocean Spray is an agricultural cooperative owned by more than 650 cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, British Columbia and other parts of Canada, as well as more than 100 Florida grapefruit growers. Formed 76 years ago by three cranberry growers from Massachusetts and New Jersey, Ocean Spray is North America's leading producer of canned and bottled juices and juice drinks, and has been the leading selling brand name in these categories since 1981.

About RedPrairie Corporation

For over 30 years RedPrairie has enabled leading global companies to create competitive advantage through supply chain excellence. RedPrairie's comprehensive technology solutions provide rapid and sustainable return on investment by optimizing the performance of people, places and processes.

RedPrairie provides industry-tailored solutions for diverse markets, including consumer goods, direct to consumer and traditional retail, food and beverage, high tech / electronics, third party logistics, industrial / wholesale, automotive and service parts, and pharmaceuticals.

For additional information, call 1.877.733.7724, or access www.RedPrairie.com.

RedPrairie Americas & Asia Pac Contact:
Renee Truttmann
414-915-6016
renee.truttmann@redprairie.com

Europe, Middle East and Africa Contact:
Estelle Heime
+44 (0) 1494 486 528
estelle.heime@redprairie.com

United Kingdom:
Sam Horner
+ 44 (0) 1494 486555
Sam.Horner@redprairie.com

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