Rapid Press Leverages Canon ImagePRESS Devices as Part of New Integrated Marketing Solutions Process

Consistent, high image quality and color accuracy determined the choice of Canon technology

MELVILLE, N.Y., Oct. 2, 2018 /PRNewswire/ -- Canon Solutions America, Inc., a wholly owned subsidiary of Canon U.S.A., Inc. today announced that Florida-based print and marketing services provider Rapid Press recently installed a Canon imagePRESS C10000VP Color Digital Production Press along with a Canon imagePRESS C850 Color Digital Production Press. This installation further solidifies Rapid Press' position as a leading print provider in the region and its advancement into the cross media marketing services space.

As a family-owned and multi-faceted printing company, Rapid Press has sustained a reputation of providing a comprehensive range of printing services to its vast customer base. Rapid Press helped companies launch new business ventures and long-standing organizations find a modern voice. For decades, Rapid Press has been passionate about continuously seeking and finding better, more engaging ways to bring their customers' stories to life. Today, digital printing makes up a large part of Rapid Press' business.

"We are always looking to provide our customers with the best solutions for their printing needs and in order to deliver we must be armed with the utmost state-of-the-art technology in the industry, which Canon Solutions America definitely provides," said Lourdes Madsen, president of Rapid Press. "Our purchase decision for imagePRESS devices was motivated by the need to update our equipment and the desire to expand our capabilities."

Since installation, Rapid Press has taken advantage of the imagePRESS capabilities, specifically for the mailing aspect of their recently launched Integrated Marketing Solutions (IMS) process. Rapid Press has achieved an 875% return on investment on their own marketing effort using integrated marketing techniques and created IMS to seamlessly track the effectiveness of their customers' direct mail marketing campaigns, while enhancing results through cross channel marketing. Additionally, the acquisition has helped enable Rapid Press to operate cost-effectively, allowing it to be more involved in community projects, while still remaining profitable.

"In our digital world today, print makes a difference and is an essential part of multi-channel campaigns. Rapid Press is a forward-thinking company that understands the integration of multiple channels to maximize return," said Peter Kowalczuk, president of Canon Solutions America. "We are proud that Rapid Press has chosen us and Canon technology to help improve their services."

About Canon Solutions America, Inc.
Canon Solutions America provides industry leading enterprise, production, and large format printing solutions, supported by exceptional professional service offerings. With the technology offerings of the Canon and Océ brands, Canon Solutions America helps companies of all sizes find ways to: improve sustainability, increase efficiency, and control costs in conjunction with high volume, continuous feed, digital and traditional printing, and document management solutions. A wholly owned subsidiary of Canon U.S.A., Inc., Canon Solutions America is headquartered in Melville, N.Y. and has sales and service locations across the U.S. For more information on Canon Solutions America, please visit csa.canon.com.

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