Radware's Web Performance Optimization Helps Fashion Retailer Stay in Style
Radware's FastView Technology Cuts Load Time of Retailer's Website Up to 25% - Enhances Customer Quality-of-Experience
MAHWAH, N.J. - Radware® (Nasdaq:RDWR), a leading provider of application delivery and application security solutions for virtual and cloud data centers, today announced JD Williams, a leading internet and catalogue home shopping company has recently deployed Radware's FastView®, cutting page load times for its website by over 25%.
Based in Manchester, England, JD Williams has over six million customers and operates 28 brand websites served over desktop, tablet and mobile devices. Although JD Williams has very productive websites, it recognized growing challenges from new tablet/smartphone devices and the need to deliver a richer multi-channel experience to its customers. The requirement to deliver larger images through smaller communication links provided a driver to improve customer experience by reducing page response times.
"Engagement and conversion rates are affected by the speed in which a website responds to the customer. As content gets more complex the technical challenge increases and website performance degrades. If we can't serve up a page quick enough, our chance to convert a browser to a buyer diminishes rapidly," says Neil McGowan, IT Director for JD Williams. "With web page load times increasing to around five seconds, we were interested in finding a solution to address this problem."
JD Williams also investigated mobile acceleration as the volume of visitors using mobile devices / tablets to access websites is now approximately 40%. As part of this work the company identified a major improvement which could be made by deploying Front End Optimization (FEO). After evaluating a number of vendors, JD Williams selected Radware based on its knowledge and experience with FEO solutions.
"After making our initial assessment, we made several recommendations on what could enhance the experience with JD Williams for both the mobile and desktop user," says Kent Alstad, vice president of acceleration, Radware. "In a few days, we were able to implement a simple and highly effective solution that reduced the number of server requests per page and response payload which in turn, shaved over two seconds off its page load time."
With this out-of-the-box solution, JD Williams is able to ensure performance predictability and high application SLA at all times. It is also able to reduce the number of server requests per page and response payload which in turn, enables higher conversion rates, more revenues and increased customer satisfaction.
"This is great technology which has enabled us to deliver top quartile website response time performance, for media rich web applications accessed through smartphones and tablets," added Neil McGowan.
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