QA Software measures video quality from customer perspective.

Press Release Summary:

Using v.Cortex, global Multichannel Video Programming Distributors (MVPDs), including cable, IPTV, and satellite network operators, can simulate subscriber perception of video quality. Perceptual quality engine delivers consistent, precise measurement of MPEG-encoded video library content. Able to monitor all of network operator's video libraries, solution provides summaries of all quality issues as correlated with mean opinion score (MOS) of audience.

Original Press Release:

IP Video Networks Launches New Technology for Video Quality Measurement at NAB 2011

The new v.Cortex analyzer is based on intellectual property licensed from BT

SAN DIEGO -- Path 1, a division of IP Video Networks, Inc., introduces "v.Cortex" to global Multichannel Video Programming Distributors (MVPD), including cable, IPTV and satellite network operators, to simulate subscriber perception of video quality. With v.Cortex, MVPDs can evaluate video content from a customer perspective.

v.Cortex leverages BT's novel perceptual quality engine, to deliver consistent and precise measurement of MPEG encoded video library content. It significantly reduces overhead by monitoring all of a network operator's video libraries, providing concise summaries of quality issues. As MVPDs increase the size of their video libraries, quality assurance becomes more difficult and time consuming. "The v.Cortex analyzer ensures that network operators no longer have to watch every minute of every video to provide a high quality product to subscribers," said Bob Coackley, CEO, IPVN.

The v.Cortex workstation produces a perceptual score that is highly correlated with the mean opinion score (MOS) of an audience. Operators can use the score to ensure all of their videos meet customer expectations prior to transmission.

Mike Galvin, Managing Director of BT Research and Technology, said: "It is always rewarding to see innovative BT research applied to real world business issues in this way and we look forward to IPVN delivering the benefits of perceptual quality management technology to broadcasters and content service providers worldwide."

v.Cortex is available through channel partners around the world. It is available for demonstration at the NAB Show in Las Vegas in the Path 1-IPVN booth: SU2902.

About Path 1, a division of IP Video Networks, Inc.

Path 1 provides IP video products to broadcasters, satellite operators, cable MSOs, and telecom operators. At the core of the company is expertise in IP video and deep knowledge of digital video transport and analysis. IPVN's Path 1 division produces IP gateways and analysis tools that guarantee professional quality for contribution and distribution of real-time video over public or private IP networks, including the Internet. IP Video Network's Path 1 division is based in San Diego, California. More information:

About BT

BT is one of the world's leading providers of communications solutions and services operating in more than 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to our customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.

In the year ended 31 March 2010, BT Group's revenue was 20,911 million pound Sterling.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.

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