Protective Sleeves accommodate MacBooks and iPads.

Press Release Summary:




LaCie Coat and LaCie ForMoa, designed by Sam Hecht, are used to protect and carry compact netbooks and MacBook® computers as well as Apple iPad(TM). Both styles are made with double layer of neoprene and have soft inside lining, and LaCie Coat includes internal zippered pocket for storing power supply and accessories. Likewise, ForMoa includes 3 pockets for organization of power supply, accessories, and paperwork. Various sizes and 5 colors are available.



Original Press Release:



LaCie Introduces Stylish Sleeves for MacBooks and the Latest Apple iPad



LaCie Unveils Stylish Sleeves for MacBook® Computers and the New iPad(TM)

  • Bubble protection and soft inside lining

  • Accessible pockets for accessories

  • Available in multiple colors and sizes

    LaCie announced today a colorful series of sleeves for protecting and carrying compact netbooks and MacBook computers - LaCie Coat and LaCie ForMoa, design by Sam Hecht. For early adopters the new sleeves make a perfect carrying companion for the recently-announced Apple iPad.

    The LaCie Coat and LaCie ForMoa come in five colors and offer a stylish way to protect your favorite portable computer. Made with a double layer of neoprene and soft inside lining, it protects your laptop from spills and scratches. The LaCie Coat includes an inside zippered pocket, allowing you to store a power supply and accessories.

    Offering even more versatility, the LaCie ForMoa carrying case features handles that you can use or tuck away - giving you the option to carry your laptop with you or use the ForMoa as a sleeve. The ForMoa also includes three pockets for superior organization of your power supply, accessories, and paperwork. Carry a new iPad, with room to pack the power supply and accessories too.

    "The mobility of today's netbook and MacBook laptops means users need a durable way to store and travel with these devices," said Claire Rivallan, Consumer Accessories Product Manager. "LaCie's new series of laptop sleeves offers our customers the right combination of fabrics and features to protect their devices, while gaining a designer carrying case."

    A perfect companion to the iPad and MacBook computers, the LaCie Coat and ForMoa come in a 10.2", as well as three laptop sizes that fit 13", 15" and 17" MacBook and MacBook Pro computers - providing a perfect fit for any notebook. The LaCie Coat and LaCie ForMoa come in five vibrant colors: red, blue, pink, orange, and black.

    Available
    The LaCie Coat and LaCie ForMoa are available through the LaCie Online Store, LaCie Reseller+, and LaCie Corner, starting at the suggested retail price of $14.99 (excluding VAT). For more information, visit www.lacie.com.

    About Sam Hecht
    Sam Hecht is an award winning UK-based industrial designer. He studied industrial design at the Royal College of Art in London. In 2002 he established Industrial Facility with his partner Kim Colin. Mr. Hecht has designed for Epson, Droog, Established & Sons, and Panasonic amongst others. He is also the retained designer to Muji Japan. For more information on Sam Hecht and Industrial Facility, please visit www.industrialfacility.co.uk.

    About LaCie
    Located in the USA, Canada, Japan, Australia, Europe, Singapore and Hong Kong, LaCie is the leading manufacturer of computer peripherals for Windows, Apple and Linux users. LaCie creates external storage solutions and color monitors that help professionals and everyday people easily manage their digital lives. LaCie has differentiated its products through original designs and leading-edge technology. Established in France in 1989, LaCie is listed on Euronext under FR0000054314 (LAC). For more information, visit www.lacie.com

    Contact LaCie
    Press Inquiries: Kimberly Myers, 503-844-4578, kmyers@lacie.com
    Sales Inquiries: Direct Sales, 503-844-4500, sales@lacie.com
    Reseller Sales, 503-844-4500, sales@lacie.com

    Copyright © 2008 LaCie, 22985 NW Evergreen Parkway, Hillsboro, OR 97124
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