Prolifiq's OnPoint Messaging Now Available on Salesforce.com's AppExchange
Salesforce.com Customers Can Now Track Sales Responsiveness to Shorten Sales Cycles
SAN FRANCISCO, Oct. 9 / -- salesforce.com Dreamforce Conference -- Prolifiq Software Inc. and salesforce.com (NYSE:CRM), the market and technology leader in on-demand business services, today announced the availability of OnPoint for AppExchange. Prolifiq's OnPoint enables marketers to mobilize marketing content for sales teams who need to quickly satisfy customer requests for information. By increasing responsiveness, sales teams are then able to shorten sales cycles.
Prolifiq's OnPoint system is used to mobilize marketing content. Marketers can load digital files ranging from simple .pdf's to complex video, and Salesforce users can quickly trigger content-rich 1:1 messages to customers and prospects. Marketers can also track the effectiveness of marketing content to better enhance future marketing materials and lead qualification strategies. When an OnPoint message is initiated inside Salesforce, message details and response metrics are recorded in the recipient's contact record. If the contact does not already exist, a new lead record can be automatically generated.
"OnPoint is all about powerful messaging capabilities seamlessly tucked inside the fastest-growing CRM application available," said Neil Marshall, vice president of marketing for Prolifiq. "Marketers can now effectively monitor communication by mobile sales teams to ensure interactions are on message, on brand, and on time-influencing decisions that speed sales cycles."
"Prolifiq's OnPoint extends Salesforce by allowing sales teams to quickly and easily send marketing content that is otherwise difficult to access. Marketers can now quantify the performance of content, and its impact on the sales cycle," said Matt Holleran, vice president, AppExchange partners, salesforce.com.
Prolifiq will debut OnPoint OnDemand 3.0 during salesforce.com's Dreamforce conference at Research In Motion's (RIM) (Nasdaq: RIMM; TSX: RIM) partner pavilion. Prolifiq customers can mobilize marketing content using OnPoint Mobile for BlackBerry®. OnPoint Mobile for BlackBerry, accessed through an icon on the BlackBerry handset home screen, provides sales teams with access to mobile-ready messaging templates for sending important sales and marketing information to customers and prospects. In addition, sales people can receive instant notifications when customers and prospects read and forward messages. When used in concert with OnPoint for AppExchange, all message delivery and response data is automatically recorded in the recipient's Salesforce contact record.
"Mobile sales teams already value the productivity gains realized from using BlackBerry. The BlackBerry platform and Prolifiq's OnPoint Mobile solution combined with OnPoint for AppExchange, offers mobile users the ability to send on-demand information to their prospects and clients with only a few simple clicks," said Jeff McDowell, Vice President, Global Alliances for Research In Motion.
OnPoint for AppExchange is one of more than 375 applications now available on the salesforce.com AppExchange, the world's first on-demand directory and sharing service, found at salesforce.com/appexchange .
Apex is salesforce.com's breakthrough new on-demand platform and programming language that is redefining what a multi-tenant on-demand application can be. Apex enables customers, developers and partners to build powerful new on-demand applications that far go beyond CRM, and for the first time, to write and run their own code hosted with the security, reliability, upgradeability and ease-of-use of salesforce.com's industry-leading multi-tenant service. Customers can use Apex to modify the core features and functionality of their Salesforce deployments for their unique business needs and quickly and easily integrate new applications and components from partners and developers. Without any infrastructure investment, developers can now build and run a virtually unlimited array of applications with unprecedented power to innovate with the same creative freedom as salesforce.com's own developers.
About Prolifiq
Prolifiq's OnPoint messaging solutions are used by innovative business-to-business marketers to mobilize marketing content and accelerate sales cycles. The company's patent-pending technology is used by leading business innovators including Cisco Systems, General Electric, Tektronix, and Getty Images. For more information, visit www.prolifiq.net.
About salesforce.com
Salesforce.com is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. Apex, salesforce.com's on-demand platform and programming language, enables customers, developers and partners to build powerful new on-demand applications, and for the first time, to write and run their own code hosted with the security, reliability, upgradeability and ease-of-use of salesforce.com's industry-leading multi-tenant service. Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.
As of July 31, 2006, salesforce.com manages customer information for approximately 24,800 customers and approximately 501,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit www.salesforce.com/, or call 1-800-NO-SOFTWARE.
Media Contact:
Jeni Walter
MacKenzie Marketing Group
503-225-0725
jeniw@mackenzie-marketing.com
Gordon Evans
Salesforce.com
415-536-7608
gevans@salesforce.com
Source: Prolifiq Software Inc.
Web site: www.prolifiq.net/
http://www.salesforce.com/
http://salesforce.com/appexchange
