Princess Cruises Sets Sail with Lucidiom Photo Kiosks


Lucidiom's APM 2000 Lets Cruise Passengers Make Customized Photo Prints On Board

VIENNA, Va.---Princess Cruises sets sail this December with Lucidiom's Automated Photo Machine (APM) 2000, allowing passengers to make customized photo prints on board.

Fifteen ships cruising the Caribbean, Alaska, Hawaii and the Pacific Islands will be outfitted in December with another two ships making their maiden cruises in April. Each ship features three APMs branded for Princess Cruises. The APMs feature customized templates to make cruise-specific themed prints and allow passengers to turn their digital images of their cruise vacations into instant memory keepsakes.

"With Lucidiom kiosks, our passengers now can enjoy their vacation memories before they even leave the ship, plus they can share prints with fellow passengers that they meet on board," said Ian Johnson, manager of photography and video, Princess Cruises.

The APM 2000 makes printing photos easy, with a large touch-screen and quick order workflow. Customers can take advantage of Lucidiom's Photo IQ suite of tools to adjust color, fix red eye and crop. Besides standard 4x6 prints, consumers can make photo enlargements, package prints, cruise-themed templates, index prints and photo CDs.

"Princess gives its passengers a fabulous vacation, and with our APMs on board, those passengers can get fabulous vacation photo prints to capture their vacation experiences," commented Stephen Giordano Jr., president, Lucidiom Inc. "On the business side, Princess Cruises can track how many photos their passengers take and what they like to print, thus allowing Princess Cruises to further customize their APMs as passenger tastes and trends change."

The kiosks come with Lucidiom's award-wining APM software and network support that allows Princess Cruises to manage all of its APMs online from any location and handle every business need--from analyzing business operations to tracking sales trends to providing customer support. The software also comes in 16 languages, letting passengers from around the world operate the kiosks in their most familiar language.

Note: Hi-res photos of the APM 2000 are available for media use. Contact Lisa Fasold, lfasold@lucidiom.com for photo files.

About Princess Cruises

One of the best-known names in cruising, Princess Cruises is a global cruise and tour company operating a fleet of 15 modern ships renowned for their innovative design and wide array of choices in dining, entertainment and amenities, all provided in an environment of exceptional customer service. A recognized leader in worldwide cruising, Princess offers its passengers the opportunity to escape to the top destinations around the globe, with sailings to all seven continents, ranging in length from seven to 30 days. The company is part of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE:CUK).

About Lucidiom

Lucidiom Inc. is the leading provider of flexible and brand-independent photo kiosk solutions. With OEM and independent retail clients around the globe, Lucidiom is the cornerstone of the "Go Beyond" digital photography movement, encouraging and enabling retailers to push past the revenue dip caused by decreasing film sales and establish profitable and varied photo category offerings. Lucidiom's innovative solutions, all connected via the APM Network, include the APM photo kiosk, Luci, ProfitWatcher statistics tracker and Print Station job management system. For more information about how Lucidiom solutions are helping retailers develop their digital image-based revenue streams, visit www.lucidiom.com.

Contacts
Lucidiom Inc.
Lisa Fasold, 703-509-1124 (cell)
lfasold@lucidiom.com

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