Price Analytics Vendor Chooses ChainBuilder ESB as Integration Engine


Organizations that need robust application integration depend on Bostech Corporation (http://www.bostechcorp.com) for cost-effective solutions to ensure maximum return on their enterprise applications. Today Bostech continued that tradition announcing they are the strategic provider of integration technologies for customer, Digonex Technologies, using ChainBuilder ESB to connect worldwide emarketplace clients to Digonex's pricing analytic software, Digital Online Exchange.

Digonex's Digital Online Exchange provides dynamic pricing of products through cutting-edge pricing algorithms. The algorithms take into account many consumer aspects, including purchase patterns and high and low demand scenarios. The Digonex application gathers sales data, analyzes purchasing behavior, and sets new prices where consumer demand and market potential meet, continuously identifying the 'sweet spot' where prices follow perceived market value and generate the maximum economic return.

Bostech packages their ChainBuilder ESB integration technology to provide a connection for Digonex clients via their preferred protocols and messaging structures to maintain the secure flow of data from each client to and from the Digonex pricing analytics system.

"We are pleased to leverage Bostech's integration solution." Jan Eglen, Ph.D., CEO of Digonex said, "as it provides our clients an excellent set of connecting protocols and messaging structures and the ultimate secure infrastructure to access the Digital Online Exchange solution."

While serving the integration requirements of Digonex's Digital Online Exchange client base, Bostech also announces distribution rights to connect any emarketplace to the Digonex analytics though Bostech's new hosted offering , LINC for Pricing Analytics.

"Providing this new LINC solution" said David Bourke, CEO, Bostech Corporation, "was a straight-forward step from our established hosted solution, LINC for Amazon. With LINC for Amazon, Bostech provides emarket merchants integration between their existing store and the Amazon sales channel. Similarly, LINC for Price Analytics provides clients a hosted integration from their applications and the Digonex Digital Online Exchange solution."

For more information on adding price analytics to your online retail application, visit the ChainBuilder for Retail website at www.bostechcorp.com/retail.

About Digonex Technologies, Inc. (http://www.digonex.com)

Software developer Digonex Technologies focuses on development of automated and optimized pricing platforms for e-commerce, allowing client companies to increase customer retention, and maximize revenue.

About Bostech Corporation (http://www.bostechcorp.com/retail)

For more than a decade, Bostech Corporation has helped companies efficiently integrate software applications using standards-based middleware. The ChainBuilder platform of products is the integration solution of choice to hundreds of organizations in online retail, manufacturing and healthcare.

Company Name: Bostech Corporation
Address 1: 2800 Corporate Exchange Drive
Address 2: Suite 260
City: Columbus
State: OH
Zip: 43231
Country: United States
Phone: 614-918-2880
URL: www.bostechcorp.com/retail

Contact Name: Kristen Puckett
Title: Marketing Director
E-mail: kpuckett@bostechcorp.com

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