PQ Corp. Unveils ADVERA® Ti for Partial Replacement of Titanium Dioxide
New Product Reduces Cost While Offering Comparable Performance for Coatings and Other Markets
ALVERN, Pa., - PQ Corp., a leading producer of inorganic specialty chemicals and engineered glass materials, has announced the launch of ADVERA® Ti for partial replacement of titanium dioxide in coatings, plastics, paper coatings, and other markets. This next-generation product expands PQ Corp.'s line of ADVERA® products with a cost-effective replacement for TiO2 at comparable performance.
"This new product is a highly viable alternative to titanium dioxide and meets the performance requirements of the market," said Flavio Ribeiro, Commercial Development Director for PQ Corp.
ADVERA® Ti features a small particle size, easy dispersion, and a crystal morphology which facilitates optimum TiO2 spacing. The product also exhibits strong whiteness and brightness (hiding power).
Primary application uses include industrial and architectural coatings, coated papers, and plastics such as polyvinyl chloride (PVC) resin. ADVERA® Ti is manufactured at PQ Corp.'s Jeffersonville, Ind. plant. The material is commercially available and samples can be requested for customer trialing.
PQ Corp. offers an extensive line of ADVERA® products targeted for the plastics, wood/polymer, and warm-mix asphalt markets. For more information, call (416) 201-4355 or visit www.pqcorp.com.
About PQ Corp.
PQ Corp. (www.pqcorp.com) is a leading producer of inorganic specialty chemicals and engineered glass materials. The company conducts operations through three principal businesses: the Performance Chemicals division, which develops, manufactures and sells high-performance silicate-based specialty chemicals; the Catalyst division, a leading producer of high-performance catalytic zeolites and zeolite-based catalysts and polyolefin catalysts; and the Potters division, which manufactures and sells highly engineered solid and hollow glass spheres. PQ operates across 19 countries on five continents and has one of the most comprehensive global manufacturing and distribution networks serving customers in diverse end markets.
