Press Release Summary:
Based on 2.5 in. hard drive technology, Ultra TravelDrives(TM) come in 80, 120, and 160 GB capacities, offering storage and back-up for data, photos, music, and video in palm-sized device. USB interface ensures that units are compatible with virtually any desktop or laptop and provides only power source required. Blue LED illuminates when drive is plugged in and flashes during data transfer. Ultra TravelDrives have black rubberized grip area and come with 2 interchangeable faceplates.
Original Press Release:
Memorex Launches New Line of Portable USB Hard Drives
LAS VEGAS, DIGITAL EXPERIENCE AT CES, Jan. 7 /-- Adding to its award-winning family of portable storage devices, Memorex, a portfolio brand of Imation Corp (NYSE:IMN), introduces its ruggedly designed Ultra TravelDrive(TM) line of USB hard drives. The compact, high-capacity Ultra TravelDrive, based on 2.5-inch hard drive technology, delivers up to 160GB of capacity for consumers' computer storage and backup needs. Featuring a rubberized grip area, the Ultra TravelDrive can be personalized with interchangeable, nature-inspired color faceplates, a unique twist for portable hard drives.
The Ultra TravelDrive is available in three capacities including 80GB, 120GB and 160GB -- offering consumers significant storage and back-up capacity for data, photos, music and video, all in a device that fits easily into the palm of a hand and weighs approximately half a pound. The USB interface ensures that the Ultra TravelDrive is compatible with virtually any desktop or laptop, whether Mac or PC. A USB connection also is the only power source required for the Ultra TravelDrive, with no additional power supply needed.
"Once again, Memorex delivers a cutting-edge portable storage device from a name brand that consumers trust," said Scott Elrich, senior product manager for hard drives and optical drives, Imation Consumer Division. "The Ultra TravelDrive provides high-capacity, compact mobile storage that makes it easy to save and share important files in style -- and on the go."
The ergonomic design of the Ultra TravelDrive is easy to carry, and the double-injected black rubberized grip area helps ensure that the drive does not slip out of your hand and will not slide out of a travel bag. Although the drive is offered in a sleek charcoal metallic finish, each Ultra TravelDrive ships with two interchangeable face plates that let you customize your drive for style, or color-code multiple back-up devices. The drives ship with either Sagebrush Green and Desert Orange metallic faceplates; Ocean Blue and Fire Red metallic faceplates; or Steel metallic and Arctic White glossy faceplates, depending upon the capacity of the drive.
A cool blue LED light illuminates when the Ultra TravelDrive is plugged into any computer's USB port and flashes during data transfer, so you always know when the drive is in use. In addition, a tiny LED light indicates whether the drive is transferring data at USB 1.1 or USB 2.0 speeds, since older USB 1.1 ports are not always immediately identifiable. The drive also includes backup and synchronization software, and a USB cable.
Pricing and Availability
The Memorex Ultra TravelDrive portable hard drive will be available at major consumer electronics retailers and on eMemorex.com this quarter, in capacities of 80GB, 120GB and 160GB for suggested retail prices of $129.99, $149.99 and $199.99, respectively.
Is it live or is it Memorex?(R)
Memorex, a portfolio brand of Imation Corp (NYSE:IMN), is the U.S. market-share leader in optical media and media accessories at retail. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives and USB flash drives. For more information on Memorex products, please call 562-653-2800, or visit the Memorex Web site at memorex.com.
Memorex, the Memorex logo, eMemorex.com, Ultra TravelDrive, "Is it live or is it Memorex?" and Imation are trademarks of Imation Corp and its subsidiaries.
Web site: http://www.ememorex.com/