Portable Hard Drive enables mobile data sharing.

Press Release Summary:

Available in 160, 250, and 320 GB storage capacities, Essential TravelDrive(TM) is based on 2.5 in. HDD technology and allows mobile users to safeguard and share data. USB interface ensures compatibility with Mac and PC desktops/laptops while also eliminating need for additional power source. Ergonomic drive also comes with backup software and features blue, flashing LED data transfer display.

Original Press Release:

Memorex® Covers the 'Essentials' with its New Line of Portable Hard Drives

Ergonomic, slim drive with up to 320 GB of storage capacity makes safeguarding and sharing of data simple for users on the go

CERRITOS, Calif., Aug. 4 -- Memorex, the leading brand of optical media at U.S. retail and a portfolio brand of Imation Corp (NYSE:IMN), today introduces the Essential TravelDrive(TM), the latest addition to its award-winning line of portable storage devices. The USB-based product features 2.5-inch hard drive technology, which delivers up to 320 GB of capacity, is available in several vibrant colors and easily fits into a pocketbook or purse.

With capacities of 160, 250 and 320 GBs respectively, the Essential TravelDrive portable hard drive provides users convenient, portable sharing and safeguarding of precious data, including photos, videos and music. The drive's USB interface ensures compatibility with both Mac and PC desktops or laptops, and is powered via a USB connection, eliminating the need for an additional power source. Backup software and a blue, flashing LED data transfer display completes the package.

"Memorex once again provides the convenience of a powerful, yet essential portable hard drive from a name consumers trust," said Keith Schwartz, director, North America sales and marketing, Imation Corp. "The new, slim, Essential TravelDrive portable hard drive helps promote important file sharing with the style and choice users want."

Pricing and Availability

The Memorex Essential TravelDrive portable hard drive is available at authorized Imation distributors, wholesalers, resellers and e-tailers worldwide in four nature-inspired colors, including Spring Blossom, Tropic Green, Caribbean Blue and Cool Silver. Suggested retail price starts at U.S. $89.99.

Is it live or is it Memorex?(R)

Memorex is one of the most trusted and recognized consumer brands in modern marketing history. A portfolio brand of Imation Corp (NYSE:IMN), Memorex is the market share leader in optical media and media accessories at retail and one of the best known names in the consumer electronics industry. Memory makers and memory keepers turn to Memorex for simple and stylish products that capture, save and share precious moments in music, video and pictures. Memorex reaches into millions of homes with optical and high- definition media and drives, media accessories, home audio and video equipment, MP3 players, digital picture frames, iPod(R) electronics accessories, and LCD televisions that are stylish and simple in form and function. For more information about Memorex, please visit http://memorex.com/.

Memorex, the Memorex logo, eMemorex, TravelDrive, "Is it live or is it Memorex?" and Imation are trademarks of Imation Corp and its subsidiaries.

CONTACT: Josie Lee, +1-602-808-1162, jlee@brodeur.com, or Sarah Sbordone, +1-602-808-1167, ssbordone@brodeur.com, both of Brodeur Partners, for Imation Corp

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