Polyolefin Dispersions are suited for carpet applications.

Press Release Summary:

Enabled by BLUEWAVE(TM) Technology, which incorporates sustainable attributes, polyolefin dispersions (PODs) are thermoplastic, not thermoset, which facilitates recycling at end of carpet's life. Low odor PODs are applied using conventional coating equipment, and are suited for variety of end use carpet applications, including modular tile pre-coats, commercial/residential broadloom carpet, thermo-moldable products, and artificial turf systems.

Original Press Release:

New Polyolefin Dispersions Offer Environmentally Preferable Option in Carpet Backing

Dow to showcase enabling BLUEWAVE(TM) Technology at Greenbuild Expo 2007

Chicago, IL - November 07, 2007

The Dow Chemical Company is introducing new polyolefin dispersions (PODs) for carpet applications that deliver the performance characteristics of polyolefins, with the benefits of waterborne application systems. Enabled by Dow's proprietary BLUEWAVE(TM) Technology, these PODs allow manufactures to apply thermoplastic carpet backing using conventional coating equipment. Unlike many carpet backing technologies that are available today, Polyolefin Dispersions enabled by BLUEWAVE(TM) Technology are thermoplastic, not thermoset, which facilitates easier recycling at the end of the carpet's life.

"A thermoplastic backing offers a wide variety of potential environmental and commercial benefits such as enhanced recyclability, excellent physical properties, and differentiation in the marketplace," said Todd Crook, global marketing manager, Dow Carpet Latex. " Polyolefin dispersions are low odor products, and are excellent candidates for a variety of end use carpet applications, including modular tile pre-coats, commercial/residential broadloom carpet, thermo-moldable products, and artificial turf systems."

"BLUEWAVE Technology exemplifies Dow's commitment to sustainable chemistry and our material science expertise," said Crook "The increased ease of recyclability of carpet backed with BLUEWAVE Technology addresses a pressing issue the building and construction industry has battled for years."

In addition to the sustainability attributes, PODs enabled by BLUEWAVE(TM) Technology impart excellent physical properties to carpeting including excellent wet strength, outstanding tuft lock strength and the potential for lighter weights.
Greenbuild Expo attendees can learn more about PODs, BLUEWAVE Technology and carpet backing products from Dow by visiting booth #506.

Additional information is also available at www.dowpod.com, or call:
o U.S. and Canada: 800-441-4369
o Europe: +800-3-694-6367 or +32-3-450-2240
o Asia-Pacific: +800 7776 7776 or (+60) 3-7958-3392
o China: +800 600 0015
o Brazil: +55-11-5188-9222

About BLUEWAVE Technology

BLUEWAVE Technology is a high-shear mechanical process that works by taking traditional thermoplastic polymers and elastomers and breaking them up into submicron particles. The resulting dispersion can be made with very low surfactant levels while still maintaining a solids content of up to 60 percent. Low surfactant content enables customers to minimize surfactant effects and maintain a very high level of product performance. When applied to a substrate and heated, the polymer melts and the water evaporates, forming a coating that is thinner and more cost effective for a variety of applications.

About Dow

Dow is a diversified chemical company that harnesses the power of innovation, science and technology to constantly improve what is essential to human progress. The Company offers a broad range of products and services to customers in more than 175 countries, helping them to provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. Built on a commitment to its principles of sustainability, Dow has annual sales of $49 billion and employs 43,000 people worldwide. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted.

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