Specialist woodwork treatment supplier Alfred Clouth Lackfabrik has switched one of its leading brands from tin to rigid plastics with the introduction of a new plastic jar manufactured by RPC Bramlage-Wiko.
The new jar for Clou Holzpaste has been designed to match the tin that it replaced with two sizes of 150g and 250g. It is injection moulded in polypropylene to extremely tight tolerances to ensure a leak free container that provides maximum protection of the product.
The jar is produced in an eye-catching yellow pigment with contrasting blue lid to create on-shelf impact. Branding and product information is silkscreen printed in three colours onto the container.
The pack is lightweight and robust, and will not dent or rust, while a wide easy open and close lid offers ease of access and use for the end consumer.
Clou products have a reputation for high quality in both the professional and DIY markets and it was essential that the new jar reflected this premium image, as Alfred Clouth, managing director of Alfred Clouth Lackfabrik explains:
“We were looking for an alternative pack that was in keeping with our brand and, equally important, one that could run on our existing filling lines. RPC Bramlage-Wiko has exactly met our brief with an attractive and practical jar.”
RPC Bramlage GmbH
Brägeler Straße 70
Tel: +49 (0) 4442 881 200
Fax: +49 (0) 4442 881 252
Bob Bushby / John Atkin
Nielsen McAllister Public Relations Limited
Tel: +44 (0) 1332 293939
Fax: +44 (0) 1332 382202