Pigment provides clean, white pearlescent effect.

Press Release Summary:

Created by coating titanium dioxide onto synthetic mica substrate, Chione(TM) Snowfall White effect pigment exhibits clean, white color due to transparency of substrate. Intermediate particle size provides shimmery appearance. Designed to help color cosmetics and personal care products achieve shimmery look and glossy luster, high-purity pigment is suitable for lip and eye applications.

Original Press Release:

BASF Introduces a New Synthetic Mica Effect Pigment for Cosmetics

Chione(TM) Snowfall White effect pigment provides clean, white pearlescent effect

FLORHAM PARK, NJ, May 11, 2009 - BASF today introduced the Chione(TM) Snowfall White effect pigment, based on its new generation of titanium dioxide-coated synthetic mica, at the New York Chapter of the Society of Cosmetic Chemists (SCC) Suppliers' Day, May 12-13, 2009, at the New Jersey Conference and Expo Center, Edison, NJ.

Created by coating titanium dioxide onto a synthetic mica substrate, the pigment exhibits a very clean, white color due to the transparency of the substrate. The intermediate particle size provides a shimmery appearance.

Chione Snowfall White pigment is designed to help color cosmetics and personal care products achieve an elegant shimmery look and glossy luster.
The high purity of the pigment makes it especially desirable for lip and eye are applications, or in products where a clean, white pearlescent effect is desired.

"Chione pigment can be used alone, or in combination with other BASF cosmetic effect pigments to create new color spaces and/or effects," said Mike Kent, Global Strategic Marketing Manager, Cosmetic Effect Pigments.

"It expands our broad and innovative portfolio of pigments which offer sparkle, luster, color and dimensionality, by meeting a need in the clean, white pearlescent space for use in translucent or transparent applications as well as opaque products." Synthetic mica is transparent, and is free of natural impurities. This high purity, plus a soft, silky feel on the skin are additional benefits of Chione pigment. Inspired by the shimmering, pure whiteness of newly fallen snow, Chione pigment derives its name from the Greek goddess of snow.

BASF has also developed a method to show how effect pigments appear over a range of skin tones that mimic global skin appearances. BASF's global Cosmetic Effect Pigments Applications Laboratory in Ossining, NY developed a special type of color chip based on CIE L*a*b* standard color measurement system values of skin tones obtained from individuals with representative skin types. The backgrounds of the skin tone color chart represent white, light beige, dark beige, yellow-beige, light brown, dark brown, and black shades.

For more information contact:

Ellen M. Bravo

BASF Corporation

Tel: (973) 245-6425

E-mail: ellen.bravo@basf.com

Beauty Care Ingredients by BASF

Designed for the customers' needs, BASF offers one of the most comprehensive portfolios in the personal care industry, including products for hair, oral, skin and sun care, and color cosmetics. The high quality range includes actives, polymers, effect pigments, UV filters and surfactants. Along with this broad and diverse range of products, BASF constantly strives to create innovative and sophisticated raw materials.

Anticipating and supporting the requirements of the personal care market is the particular strength of BASF.

BASF - The Chemical Company. We don't make a lot of the products you buy.
We make a lot of the products you buy better.®

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $17.5 billion in 2008. For more information about BASF's North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals, as well as oil and gas. As a reliable partner, BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF has approximately 97,000 employees and posted sales of more than 62 billion in 2008. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.

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