Philips Wins Five Top Marketing Awards at AAPEX 2015
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– Cited for Best-in-Show Ad, Best Product, and Best Packaging Design
Farmington Hills, MI - Lumileds, LLC, Founded by Philips, a subsidiary of Royal Philips (NYSE:PHG), earned five key marketing awards during the 2015 Automotive Aftermarket Products Expo (AAPEX) Show in Las Vegas, NV, November 2-5. The awards included Best Product, two Best Packaging Design awards, and Best Ad Graphic, which also won Best-in-Show. The awards were presented during the 2015 Automotive Communications Awards ceremony, which was sponsored by the Car Care Council's Women's Board, the Auto International Associations (AIA) Import Product and Marketing Awards, and the AAPEX Best New Product awards ceremonies.
Philips X-tremeVision LED Fog Lamp – Best new product and best packaging
The Philips X-tremeVision LED Fog Lamp was named the 2015 AAPEX Best New Product in the Automotive Lighting category after receiving the most votes by show attendees. The 2015 AIA Import Product and Marketing Awards named the Philips X-tremeVision LED Fog Lamp the Best Packaging of a Product for Import Cars or Trucks and the Automotive Communications Awards recognized the Philips X-tremeVision LED Fog Lamp with the 2015 Best Packaging award. The Philips X-tremeVision LED Fog Lamp breaks new ground in automotive lighting design and performance, offering a high tech LED style as a replacement for standard Halogen fog lamps.
The Philips X-tremeVision LED Fog Lamp packaging showcases the lamp's unique design by giving customers an unobstructed 360-degree view of the bulb. It features eye-catching holographic film printing and trilingual text for easy NAFTA marketing, along with a vehicle application image and a performance comparison with a standard halogen fog light.
Philips Vision LED – Best ad and Best-In-Show
Philips Vision LED lighting also received two Automotive Communications Awards for the Best Use of an Ad Graphic and Best-in-Show. The main image in the Philips Vision LED Ad uses a junkyard full of dilapidated vehicles, with one vehicle's LED brake and reverse lights still operating, to showcase the Philips Vision LED line's exceptional service life and unprecedented 12-year guarantee.
Dennis Samfilippo, Regional Vice President General Manager, Philips Business Group Automotive N.A., noted, "We are extremely excited about winning 5 awards at this year's AAPEX show. These awards are a true testament to the hard work and creativity of our entire team, from product development, and production, through to sales and marketing."
For further information, please contact:
Ann-Marie Hines Sr. Marketing Manager Lumileds, LLC 34119 W. 12 Mile Rd. Farmington Hills, MI 48331 Tel: 248-957-4085 Email: ann-marie.hines@lumileds.com
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people's lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of EUR 21.4 billion and employs approximately 108,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.
About Lumileds
Lumileds is the global leader in light engine technology. The company develops, manufactures and distributes groundbreaking LEDs and automotive lighting that shatter the status quo and help customers gain and maintain a competitive edge. With a rich history of industry “firsts,” Lumileds is uniquely positioned to deliver lighting advancements well into the future by maintaining an unwavering focus on quality, innovation and reliability. Building on more than 100 years of advances in the automotive lighting market, Lumileds continues to pioneer breakthrough illumination technologies—from advanced halogen and xenon lamps to state of the art LED solutions. As the world's leading supplier of lamps to the automotive industry, Lumileds equips one-in-three cars across the globe with light engines that meet the highest performance, quality and safety standards.
Lumileds is a subsidiary of Royal Philips N.V. (NYSE: PHG, AEX: PHIA).
