Personal Navigation Device provides real world context.

Press Release Summary:



Offering real-time traffic works without subscription, NAVIGON 7100 enables drivers to re-route around congestion. Reality View(TM) provides photo-realistic images of complicated highway interchanges, while Lane Assistant guides drivers to best lane relative to route. Equipped with 4.3 in. full color touchscreen, unit delivers 3D map views as well as spoken driving directions and street names. Bluetooth® functionality enables hands-free calling when used in conjunction with mobile device.



Original Press Release:



Navigation Innovation Arrives in Style with the NAVIGON 7100



Sleek, ultra-thin portable navigation device boasts unmatched functionality

CHICAGO, July 12 /-- NAVIGON, a leading provider of navigation products and solutions, combined proven innovation with award-winning design to launch its first branded personal navigation device (PND) -- the NAVIGON 7100. Stunning 2D and 3D map views, easy menus and exclusive functionality, characterize this bold, stylish approach to consumer navigation.

This personal navigation unit shakes up the me-too GPS category with smart features that make the device easy to use, help reduce driver stress, and provide meaningful real world context.

A category exclusive, real-time traffic works out of the box -- no subscription necessary -- to empower drivers to re-route around congestion. Reality View(TM) reduces driver stress by providing photo-realistic images of complicated highway interchanges. Lane Assistant bolsters confidence by guiding drivers to the best lane relative to the route. Advanced text-to- speech technology provides spoken driving directions and street names, so drivers can focus on the road. Comprehensive digital map information from NAVTEQ supports this market-first functionality on the NAVIGON 7100.

The device is as easy on the eyes as it is to use. A stunning piano-black casing sets off an easy to read 4.3 inch full-color touchscreen display featuring menu and map views that are clear, user friendly, and stunning to look at.

Product features include:
-- Widescreen Display: 4.3 inch full-color touchscreen
-- Text-to-Speech: Provides clearly spoken driving directions and street names
-- Subscription-Free Real-Time Traffic: Advises on traffic flow, incidents and alternate routes without any additional fees or trial periods
-- ZAGAT Survey(R) Ratings and Reviews: Five destination guides, including top U.S. hotels, resorts and spas, restaurants, golf courses, as well as attractions and nightlife in 70+ U.S. cities help users make informed destination choices
-- Reality View(TM): 3D, photo-realistic virtual reality view of complex interchanges with road geometry
-- Lane Assistant: Reduces confusion by directing drivers to the optimal lane for the selected route
-- Bluetooth(R) Functionality: Hands-free calling, used in conjunction with a Bluetooth mobile device, helps ensure safe travel

"Breaking the mold and developing powerful new products is part of our heritage," said Andreas Hecht, general manager for the Americas. "We conceived the range of exclusive functionality and stylish design for the NAVIGON 7100 in response to where we think consumer navigation should be. NAVIGON 7100 continues our legacy for delivering premium products to market."

The NAVIGON 7100 is available for pre-order via Amazon.com, and will arrive at major North American retail outlets this July for an MSRP of $649. Additionally, Best Buy plans to make the NAVIGON 7100 available to consumers at its retail locations in September. Visit www.navigon.com/ to fully experience the NAVIGON 7100, where online demos, reviews and detailed product information are available.

About NAVIGON
NAVIGON INC. is one of the world's leading providers of navigation products and software solutions. NAVIGON makes its own navigation brand consumer products and creates software solutions for OEM customers operating in personal navigation, wireless, and automotive sectors. Founded in 1991, NAVIGON employs more than 300 people and has offices in Asia, Europe and North America. For more information, please visit http://navigonusa.com/.

About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 2,800 employees located in 167 offices and in 28 countries.

NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.

CONTACT: Peg Herbst, Director, marketing communications of NAVIGON INC.,
+1-312-268-1507, peg.herbst@navigon.com

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