Peel-Away Packaging System leaves brand messaging and barrier intact.
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Press Release Summary:
By allowing packagers to integrate peel-off promotions directly into packages, IntegraPeel(TM) reduces efforts associated with adhesive labels while retaining brand identity and barrier protection. Peel-away packaging system does not have any negative impact on packaging structure and accommodates peelable coupons, recipes, peel/reveal games, and co-branded offers. Design also ensures consistent placement of promotion on every package.
Original Press Release:
New IntegraPeel(TM) Peel-Away Packaging Plays Up Brand Promotion, Interaction
Oshkosh, Wisconsin - Now packagers can integrate peel-off promotions directly into the package with an interactive new technology from Curwood. The IntegraPeel(TM) peel-away packaging system reduces costs associated with cumbersome adhesive labels while retaining brand identity and barrier protection.
A cost-effective replacement for adhesive on-pack labels, the new IntegraPeel(TM) peel-away packaging system from Curwood offers an innovative technology for peel-off coupons, recipes and promotions that leaves brand messaging and barrier intact.
Engineered into Curwood high-barrier rollstock, IntegraPeel(TM) technology creates low-cost, high-impact on-pack promotions that differentiate the package at retail and add instant play-value. Ideal for peelable coupons, recipes, peel/reveal games or co-branded offers, IntegraPeel(TM) technology makes it easy for the consumer to instantly peel off the promotion, while leaving the package intact. Because the peel-away portion of the film does not affect the packaging structure, the pouch retains its full barrier properties to keep contents fresh.
Providing a smooth, effortless peel, the IntegraPeel(TM) feature creates a frustration-free packaging experience with no ripping or tearing. And unlike promotions printed directly on packaging film, the brand offer can be removed instantly and recipes can be easily retained without scissors or mess. It's a breakthrough packaging strategy that provides long-lasting brand exposure, especially on offers like recipes, which stay with the consumer after products are consumed.
IntegraPeel(TM) technology also reduces the cost-per-package by eliminating the expense of adhesive labels, added logistics and extra labor. Unlike labels, the IntegraPeel(TM) system is able to guarantee consistent placement of the promotion on every package, solving misaligned labels or cover-ups of critical package copy.
"With IntegraPeel(TM) technology, brands can demand, and get, more from their package," says Dave Engen, cheese market manager with Curwood. "Brand marketers now have an innovative new option to create brand interaction that drives incremental sales with improved cost efficiency and control."
