Paperboard Packaging combats brand theft/counterfeiting.

Press Release Summary:



White Label Security Board Series 3000 features Appleton TechMark readable threads to help companies combat counterfeiting, piracy, and diversion of products. Randomly embedded directly in paper fiber or between layers, threads store encrypted data that can carry information and provide track-and-trace capabilities. Threads do not interfere with printing, and paperboard packaging products cannot be duplicated or altered without destroying carton.



Original Press Release:



Rock-Tenn Company Combats Brand Theft with Rock-Tenn White Label Security Board Series 3000



Customizable, Encrypted Data Deters Counterfeiters

Norcross, Georgia - January 13, 2005 - Rock-Tenn Company (NYSE: RKT) launches Rock-Tenn White Label Security Board Series 3000 featuring readable threads. Part of the Rock-Tenn White Label Security Board line of paperboard packaging products, Series 3000 has been developed building upon knowledge gained producing Series 1000 Ultraviolet (UV) Fibers and Series 2000 Covert Taggants. This has allowed Rock-Tenn to take protection against brand theft to a new level, further securing companies against the counterfeiting, piracy, and diversion of their products.

Featuring Appleton TechMark. readable threads, White Label Security Board Series 3000 does not interfere with printing or require modifications to production setups, offering an efficient and cost-effective solution to the challenge of ensuring brand security. Randomly embedded directly in the paper fiber or between layers, the threads store encrypted data that can carry a variety of information, such as lot and market identifications, as well as provide enhanced track-and-trace capabilities, adding greater visibility all along the supply chain. Future incarnations will include the ability to write to the embedded threads, allowing data to be customized at any point in the migration path. And instant authentication in the field using handheld readers not only increases speed to market, but such immediate verification also helps ensure the satisfaction of the end consumer. Since the threads are embedded in the substrate, the data cannot be erased and White Label Security Board!

o Series 3000 cannot be duplicated or altered without destroying the carton, preventing would-be counterfeiters from reproducing packaging and endangering brand status and product revenue.

Rock-Tenn Company views packaging as an extension of a brand. The increase in global trade combined with lower-cost technology has spurred a significant increase in brand theft, and White Label is designed to help deter that theft, according to Bob Muscat, Rock-Tenn Company director of sales and marketing for paperboard converting. "Embedding security devices directly into the carton stock itself is not only straightforward, but also extremely difficult to implement from a technical standpoint. What we really like about Series 3000 is that it is both a covert and overt solution, allowing brand owners maximum flexibility in their strategies to stay one step ahead of the counterfeiters."

Manufactured at secure, undisclosed locations, Rock-Tenn White Label Security Board products follow a strict chain of custody to ensure the integrity of the supply, offering great potential for brand protection now and in the future.

About Rock-Tenn Company:

Rock-Tenn Company (NYSE: RKT) is one of North America's leading manufacturers of packaging products, merchandising displays, and recycled paperboard. The company operates manufacturing facilities throughout the United States, Canada, Mexico, and Chile, and employs approximately 8,800 people.

rocktennpaperboard.com/whitelabel

TechMark is a registered trademark of Appleton Papers Inc.

Contact:
Bob Muscat
Rock-Tenn Company
(678) 291-7386
rmuscat@rocktenn.com

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