Pantech Targets 10% of Argentine Handset Market by 2007
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oPantech unveils three new, stylish mobile phones for supply to CTI Movil in Argentina
oPantech becomes the sixth best selling brand in Argentina just six months after launch
SEOUL, September 25, 2006: Pantech Group, Korea's leading mobile phone manufacturer, today unveiled three stylish new handsets to be made available in Argentina and announced plans to capture at least 10 percent of the Argentine mobile phone market by the end of 2007.
The new products, the PG-3810, PG-1310V and the PG-1610 will be offered through CTI Movil, the Argentine affiliate of America Movil, the largest mobile carrier in Latin America.
Keon C. Kim, Senior Vice President, Overseas Sales, Pantech Group, said: "Argentina is integral to our efforts to further expand in Latin America. The launch of these exciting new products is in line with our goal to increase our presence in the region and to position ourselves as a leading mobile handset manufacturer".
The ultra-compact PG-3810 features a slick, attractive, easy-to-grip design in silver. It weighs only 69.9g and features a 330k pixel CMOS camera, 262K color display, MP3 ring tones and speakerphone. Users can also send photos and phone numbers to other mobile phones through the phone's infra-red data association (IrDA) function.
Another compact clamshell handset, the PG-1310V, includes a voice scheduler function, which means that users can record and save their personal schedules in their own voices. In addition, the new phone features a 1.5 inch 65,000 color LCD and a VGA CMOS camera, along with WAP 2.0 and JAVA applications.
The semi-automatic PG-1610 slider phone features a robust digital camera with zoom functionality, along with MP3 ring tones and a speaker phone.
Starting this week, the three new handsets will be promoted in time for Mother's Day and the Christmas Holidays, which are the two peak seasons for handset sales in Argentina.
Pantech became the sixth best-selling brand in Argentina during the first half of this year, less than six months after its initial launch in the market at the end of 2005. The PG-1410 - launched early this year - is one of the best selling bar-type camera phones.
PG-3810 features:
o Pocket clamshell
o 330k pixel CMOS camera
o Dimensions/weight: 80x43x18.8mm / 69.9g
o Display: Main-1.5" 260K color TFT LCD (128x128 pixels)
Sub-1.0" 260K color TFT LCD (96x64 pixels)
o 64 polyphonic, MP3 ringtone
o Speakerphone/ IrDA
o SMS/MMS
o WAP 2.0, JAVA MIDP 2.0
PG-1310V features:
o GSM tri-band (850/1800/1900)
o 330k pixel CMOS camera
o Display: 1.5" 65K color LCD (128x128 pixels)
o Dimensions/weight: 90 x 43.6 x 19.4mm / 73.8 g
o Memory: 128Mb + 64Mb
o 40 polyphonic ring tones
o Battery capacity: 720mAh
o WAP 2.0, JAVA MIDP 2.0, DRM 1.0
o Voice scheduler
PG-1610 features:
o GSM tri-band (850/1800/1900)
o Dimensions/weight: 89.8 x 43.5 x 18.6mm / 83.4 grams
o Display 1.5" 65K STN
o 330K CMOS digital camera w/zoom
o 64 polyphonic ring tone / MP3 ring tone
o Battery capacity: 720mAh inner pack type
o WAP 2.0, JAVA MIDP 2.0, DRM 1.0
o Speakerphone
o SMS/MMS
About Pantech:
Pantech, through its affiliates - Pantech Co., Ltd., Pantech&Curitel Communications, Inc. and Pantech C&I Co. - is one of Korea's top three mobile handset makers and is the seventh largest handset manufacturer in the world. Pantech has been responsible for a number of breakthrough innovations in the mobile technology sector, including the introduction in 2004 of the world's first fingerprint recognition camera phone, as well as award winning camcorder, MP3 and DMB phones. In 2005, Pantech affiliate Pantech&Curitel Communications acquired SK Teletech Co., the handset manufacturing arm of SK Telecom, the number one mobile network operator in South Korea. The SKY brand, originally marketed by SK Teletech as the most popular premium handset brand in South Korea, has since become part of the Pantech brand portfolio. Pantech markets its products under the SKY and Curitel brands in the domestic Korean market and under the Pantech brand overseas. Pantech collectively has approximately 3,500 employees and 21 regional sales offices worldwide. For more information on Pantech, please visit www.pantech.com.
Media Contacts:
Pantech
Young Cheol Ahn
ycheolan6667@pantech.com
+822-2030-1912
Yuin Yang
sweetyuin@pantech.com
+822-2030-1934
Edelman
Steve Bowen
steve.bowen@edelman.com
+822-2022-8208
Jill Lee
jill.lee@edelman.com
+822-2022-8229
