Panasonic to Launch High Definition Home Cinema Projector with 2000-Lumen Brightness at GITEX

PT-AX100E offers Panasonic's new Light Harmoniser technology which senses and responds to changing light levels in the viewing environment

In keeping with its theme of 'Living in high definition', Panasonic, the leading global manufacturer of consumer electronics, will launch the PT-AX100E LCD home projector at GITEX Dubai 2006 that begins on November 18, 2006. In addition to providing 2,000-lumen brightness-the brightest in its class-the PT-AX100E incorporates the new Light Harmoniser technology, a Panasonic imaging technology that senses and responds to changing light levels in the environment, adjusting the projector's gamma level to assure optimal viewing.

The PT-AX100E not only provides excellent viewing of movies in a dark room, it meets the needs of users who want to watch sports events in a bright living room. This bright-room viewing capability is achieved by the combination of a redesigned optical unit that delivers 2,000-lumen brightness and Panasonic's Light Harmonizer technology.

The projector also incorporates a new "Pure Color Filter" developed by Panasonic specifically to improve color production accuracy in movies. This refined "Hollywood picture quality" makes the PT-AX100E an ideal projector to serve as the heart of a home cinema system. In addition to its many advanced imaging technologies, the PT-AX100E features a 2x optical zoom lens and lens shift function. These features give the PT-AX100E outstanding installation flexibility - users can place the projector just about anywhere and enjoy beautiful large-screen images in rooms big or small.

"With DVDs, digital high-definition broadcasts and other high-image-quality content becoming widely available, an increasing number of users want an easy way to enjoy cinema-quality images on a large screen at home. Panasonic first responded to this demand in 2001 with the PT-AE100, and we have remained a leader in home cinema ever since. We are looking forward to launch the PT-AX100E at GITEX 2006 and we are certain that this projector will create a lot of buzz among visitors, especially since home cinema has really caught up in this part of the world," said Hiroshi Maruyama, Product Manager, Panasonic Marketing Middle East.

As part of developing the PT-AE500, released in 2003, Panasonic had worked with experts in Hollywood to reproduce images with characteristics ideally suited for movie viewing. This "Hollywood picture quality" earned high acclaim in the market.

The PT-AX100E also has features such as Dynamic Iris, a variable iris (aperture) mechanism developed by Panasonic that adjusts the iris lamp power and gamma curve 60 times a second. The Dynamic Iris also helps improve detail in both dark and bright scenes, and it helps deliver crisp, razor-sharp images.

The MPEG noise reduction feature of the projector ensures crisp action scenes with smooth motion whereas the user equalizing function lets the user decide how images look on the screen. Further, the PT-AX100E is exceptionally quiet during operation for distraction-free viewing.

Panasonic will be showcasing its entire line-up of projectors for home, office and entertainment use, with power ranging from 1500 to 6000 lumens. Panasonic's Gitex portfolio also includes the PT-LB50NTEA and PT-P1SDEA projectors that have generated a lot of interest in the market. While PT-LB50NTEA is the world's fastest wireless transmission projector, the PT-P1SDEA is billed as the world's smallest and lightest projector.

Featuring a host of convenient wireless functions such as Wireless Prompter and 16-window index style that allows users to project images from up to 16 PCs simultaneously, the PT-LB50NTEA incorporates Panasonic's original Daylight View 2 technology which makes images easy to view even in brightly lit rooms. The projector boasts of wireless data transmission at five times the speed of Panasonic's conventional model, providing a smooth display of moving picture files at 30 frames per second (fps).

The PT-P1SDEA on the other hand weighs only 1.30 kilos and comes with a built-in SD card slot for direct SD card projection. The footprint of the projector is around 30 per cent smaller than a sheet of A4 paper. The PT-P1SDEA offers HDTV compatibility, DVD/Video/PC input capability, operation assistance and Daylight View image enhancing technology.

Panasonic will occupy stand number D3-10 in Hall 3 during GITEX Dubai 2006.

Best known by its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of US$76.02 billion for the year ended March 31, 2006. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:MC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at Panasonic Gulf FZE (PGF) is MEI's first subsidiary company in the Middle East, followed by Panasonic Marketing Middle East FZE (PMM), which is the regional marketing headquarters of MEI for operations in the Middle East and African countries.

For further information, please contact:
Ajit Nair
Corporate Communications Department
Panasonic Marketing Middle East FZE
P.O.Box 17985, Jebel Ali, Dubai, UAE
Tel: +971 4 8819880
Fax: +971 4 8814311
Web site:

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