Panasonic Launches Two Compact Digital Cameras from its Lumix Range in the Middle East
The 7.2 megapixel DMC-TZ3 and 6 megapixel DMC-TZ2 come with a 10x optical zoom, Intelligent ISO Control and Optical Image Stabiliser
June 4, 2007
Panasonic, the leading global manufacturer of consumer electronics, has announced the launch of the DMC-TZ3 and DMC-TZ2, its two latest digital cameras from the LUMIX TZ family, which is renowned for packaging a remarkable 10x optical zoom lens in a compact, stylish body.
The DMC-TZ3 and DMC-TZ2 each feature a 28mm wide-angle Leica DC lens. The DMC-TZ3 boasts 7.2 megapixels and a large, 3.0-inch LCD, while the DMC-TZ2 has 6.0 megapixels and a 2.5-inch LCD.
Yasuo Kimoto, Product Manager, Panasonic Marketing Middle East, said, "We believe that the DMC-TZ3 and TZ2 will be extremely popular in the Middle East, given their user-friendly features and superior technology adaptations that significantly enhance the digital photography experience. These latest cameras will also complement the rest of the LUMIX line up, which are known for their high performance, technological superiority and cost-effectiveness."
The two new models also incorporate the Intelligent Image Stabilization system which comprises two features - Mega O.I.S. (Optical Image Stabilizer) and Intelligent ISO Control. Now recognised as a must-have feature for digital cameras, Mega O.I.S.
compensates for the effects of hand-shake, making it possible to capture clear, crisp photos indoors, at night, or when taking macro close-ups or using high powered zooming - situations in which hand-shake is most likely to be a problem. Even Mega O.I.S., however, cannot suppress the motion blur caused by a subject moving as the photo is being snapped. That's where Intelligent ISO Control comes in. In this system, the camera's Venus Engine III image-processing engine detects whether the subject is moving and, as necessary, automatically raises the ISO setting and shutter speed according to how fast the subject is moving and the light conditions.
Other features that improve usability and convenience of the TZ3 and TZ2 include a Clipboard function that holds information, several new scene modes, and a Direct Print feature that allows quick, easy printouts. Also, the lens cap is now built into the camera itself and serves as an automatic protective barrier. Around 12.7 MB of built-in memory is provided, and the cameras are compatible with large-capacity SDHC memory
Editor's Note:
Best known by its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of US$77.19 billion for the year ended March 31, 2007. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:MC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at panasonic.net. Panasonic Gulf FZE (PGF) is MEI's first subsidiary company in the Middle East, followed by Panasonic Marketing Middle East FZE (PMM), which is the regional marketing headquarters of MEI for operations in the Middle East and African countries.
For further information, please contact:
Ajit Nair
Corporate Communications Department
Panasonic Marketing Middle East FZE
P.O.Box 17985, Jebel Ali, Dubai, UAE
Tel: +971 4 8819880
Fax: +971 4 8814311
Web site: panasonic.co.ae
