Pakistan's Premier Milk Brand Olper's Gets Ecolean's Lightweight Packaging Touch

HELSINGBORG, Sweden – Market-leading food company Engro Foods in Pakistan recently relaunched its flagship milk brand Olper's in Ecolean's lightweight packaging. The unique shape and large printing surface of Ecolean's 250 ml Aseptic package will make Olper's brand stand out on store shelves in a category dominated by traditional carton packaging.

Earlier this year, market leader Engro Foods rebranded Olper's to further differentiate it from other brands in conventional packaging. Ecolean's lightweight package offers easy tear-off, pouring and handling, making the new Olper's 250 ml an obvious choice for all modern consumers. Furthermore, the package can be used in microwave ovens, which is perfect in a country with a strong tea drinking tradition.

"Olper's has quickly been established as the preferred milk brand for the modern consumer. Ecolean offers innovative packaging that stands out both in the store and the home environment, with its combination of unique shape and user experience," says Waqas Azhar, General Marketing Manager at Engro Foods.

"Based on innovation and an in-depth understanding of market needs, Engro Foods has become the market leader in just seven years. It's an impressive journey," says Peter L Nilsson, CEO of Ecolean. "And we're naturally delighted that our innovative products will be widely available in one of the most dynamic markets in the world, yet again proving Ecolean's appeal to the consumer."

Pakistan is the third largest milk producing country in the world, with huge growth potential. Over ninety per cent of milk is unpackaged and half of the population below the age of twenty. Introduced to the market as recently as 2006, Olper's has quickly become a leading milk brand. The UHT-processed all-purpose milk has a wide consumer base all over Pakistan. Olper's is distributed all over Pakistan and is sold through both traditional and modern trade channels.

Ecolean develops and manufactures packaging systems for the dairy and liquid food industry. Ecoleans modern lightweight packaging is consumer convenience and environmental concern in one. Ecolean is an international company with its headquarters in Sweden. Founded in 1996 it has commercial activities in more than 30 countries, China and Russia being the largest markets. Ecolean has 260 employees.

For further information, please contact:

Louise Hobroh, Marketing Manager, Ecolean AB

Phone: +46 (0)10 459 45 33

SOURCE Ecolean Group

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