OSRAM SYLVANIA's Joule(TM) LED Lighting System Selected for Two, New Ford Products


HILLSBORO, N.H., Feb. 26 // -- OSRAM SYLVANIA and its innovative Joule LED Signal System can be found on a pair of upcoming Ford Motor Company products.

The newly-named, redesigned 2008 Ford Taurus X (formerly the Ford Freestyle) and 2008 Mercury Sable (formerly the Mercury Montego) debuted at the recent Chicago Auto Show. Both vehicles will feature OSRAM's Joule System technology in their rear combination lamps (RCL) assemblies. Using LED technology for the rear signal functions makes it possible to create new and innovative lighting assembly designs and provides customers with "life of the vehicle" lighting performance.

OSRAM's Joule LED lighting system debuted on the 2006 Mercury Mountaineer, making standardized automotive LED technology available to consumers for the first time.

The first system of its kind, Joule makes LED technology more accessible in the marketplace by providing OEM designers with a reliable, industry standardized LED light source that simplifies the design process. With its integrated, standardized mounting and thermal management approach, Joule can be used on many vehicle platforms for RCL assemblies.

"As Ford has discovered, the Joule system provides their customers LED lighting without the complexity and cost of a custom LED assembly," said David Hulick, global product manager for automotive auxiliary lighting. "Joule is providing OEMs, and especially their design departments, with unlimited, yet energy-efficient LED solutions."

OSRAM SYLVANIA and OSRAM Opto Semiconductors, Inc. work together to offer a complete line of cutting-edge, award-winning, light emitting diode (LED) products for the automotive industry. Their product line spans the range, from individual LED components to Standardized Automotive LED Systems. OSRAM LED products help the auto industry take advantage of the functionality, durability, energy-savings, and styling potential that LEDs can provide.

About OSRAM SYLVANIA

OSRAM SYLVANIA is the world leader in automotive lighting for original equipment manufacturers (OEMs) and the aftermarket. The company's global automotive lighting division has its principal North American operations in Hillsboro, N.H., with nearly 1,000 employees. In addition to TS 16949, this facility has also achieved ISO 9001 and 14001 certifications.

OSRAM SYLVANIA also designs, develops, manufactures and markets world- class automotive incandescent, advance halogen, and HID lighting systems for interior, signaling, and forward lighting applications. Automotive applications for OEMs are marketed under the OSRAM brand while products for the aftermarket are sold under the SYLVANIA brand.

OSRAM SYLVANIA is a leader in lighting solutions and specialty products that feature innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM GmbH, a wholly owned subsidiary of Siemens AG. For more information, visit www.sylvania.com

Source: OSRAM SYLVANIA

CONTACT: Raoul Verheggen of OSRAM SYLVANIA, +1-978-750-2582, or raoul.verheggen@sylvania.com

Web site: www.sylvania.com/
http://www.chicagoautoshow.com/

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