Oracle Unveils Strategy for Enterprise Product Lifecycle Management


Company Pledges Lifetime Support for Oracle's Agile PLM; Details Plans for Integration

ORACLE OPENWORLD, SAN FRANCISCO, 13-NOV-2007 05:00 AM Following its acquisition of Agile Software Corporation and continuing its commitment to deliver customers ongoing value from their Oracle investments, Oracle today outlined its strategy for Enterprise Product Lifecycle Management (PLM). Through its "Applications Unlimited" program, Oracle will continue to build customer-driven enhancements and provide lifetime support for Oracle's Agile PLM. Additionally, Oracle plans to leverage the Oracle Application Integration Architecture (AIA) to deliver pre-built, open standards-based integrations between Oracle's Agile PLM and other Oracle® Applications. These integrations incorporate best practices that plan to be leveraged and extended by partners and customers and can be integrated into legacy systems or other applications, such as SAP.

Leadership Strategy for Enterprise PLM

With Oracle's Agile PLM, organizations can leverage all business and technical information related to products, creating a seamless flow of product information throughout the enterprise and across the product network. Relying on Oracle, companies can extend the value of PLM beyond the engineering department while implementing best-practice processes across design, development, manufacturing and product delivery. Oracle's Agile PLM intend to enable companies to drive profits, accelerate innovation, improve quality, enable globalization and help ensure regulatory compliance throughout the product lifecycle.

To help customers accelerate product innovation and maximize profitability, Oracle plans to leverage the following strategy for delivering Enterprise PLM:

o Best-in-Class Applications - Oracle plans to continue to deliver best-in-class Enterprise PLM applications which can be deployed quickly across all product development and broader enterprise organizations and stakeholders involved in the product lifecycle;

o Industry Focus - Oracle intends to continue to add industry-specific, next-generation functionality to Oracle's Agile PLM solutions, building upon Agile's existing expertise in industries such as consumer goods, high-tech, industrial manufacturing and life sciences;

o Commitment to Openness - Oracle plans to remain committed to maintaining and extending the openness of Agile's leading best-in-class solution that is both CAD and ERP agnostic;

o Strategic Integrations - Based on a service-oriented architecture, Oracle's Agile PLM is being designed to be extended through open, standard-based AIA to different enterprise components such as manufacturing and shop floor capabilities, ERP applications, supply chain planning functionality, CRM, financial applications, enterprise performance management and business analytics.

"Integrating Agile's leading PLM capabilities with Oracle Applications allows us to deliver an enterprise PLM solution that enables companies to make informed product decisions, speed product introduction and improve the quality of their products," said Oracle Vice President, PLM Product Strategy Hardeep Gulati. "Our commitment to open, standards-based integrations will allow companies who rely on other enterprise applications including SAP to take advantage of our best-in-class PLM capabilities."

Customers Applaud Strength of Oracle's Agile Offering

"QUALCOMM selected both Oracle and Agile for the strength and breadth of their respective applications," said QUALCOMM CIO Norm Fjeldheim. "PLM has been a core application for QUALCOMM for many years and we are pleased that Oracle recognized the value in bringing a best-in-class PLM application to strengthen their overall offering. We look forward to working with the combined entity."

"The combination of Agile PLM solutions with Oracle's enterprise applications, middleware and technology solutions offers a best-in-class, enterprise solution for product lifecycle management," said Harris Corporation Vice President Supply Chain Management and Operations, Leon Shivamber. "We foresee this combination as a major force in helping companies lower costs and at the same time increasing the profitability of new product development. This is good news for customers."

About Oracle's Agile Enterprise Product Lifecycle Management (PLM)

Oracle's Agile Product Lifecycle Management (PLM) solutions streamline new product development and introduction, helping companies extend the value of PLM beyond the engineering department and implement best-practice product lifecycle processes. Relying on Oracle, companies are equipped to consolidate business information related to products and create a seamless flow of product information to stakeholders throughout the enterprise. Oracle's Agile PLM solutions are used across multiple industries including automotive, aerospace and defense, consumer packaged goods, electronics, high-tech, industrial products, and life sciences industries. For more information, visit www.oracle.com/applications/agile

About Oracle

Oracle (NASDAQ: ORCL) is the world's largest enterprise software company. For more information about Oracle, please visit our Web site at www.oracle.com.

Contact(s):

Jessica Moore

Oracle

+650.506.8741

jessica.moore@oracle.com

Wendy Allen

Blanc & Otus

+805.564.3907

wallen@blancandotus.com

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