Oracle Demonstrates Enterprise 2.0 Leadership at Oracle OpenWorld® 2007

Company Showcases Comprehensive Spectrum of Enterprise 2.0 Capabilities Across Enterprise Applications, Middleware, Database and On Demand Solutions

Oracle OpenWorld, San Francisco 13-NOV-2007

o Oracle is the only company able to deliver Enterprise 2.0 capabilities across an organization's complete IT infrastructure using Oracle® Database, Oracle Fusion Middleware and Oracle Applications, which can also be delivered via Oracle On Demand.

o Oracle Database - delivers the scalability and performance Enterprise 2.0 applications require, stores Web 2.0 content in native XML format, publishes structured and unstructured database content as real simple syndication (RSS) feeds, supports PHP to facilitate database integration with Enterprise 2.0 applications.

o Oracle Fusion Middleware - Oracle WebCenter, a component of Oracle Fusion Middleware, provides a hot-pluggable and secure foundation for building enterprise applications that include Web 2.0 capabilities. The combination of Oracle WebCenter with Oracle Content Management also simplifies user participation in the creation, publication, categorization, sharing and search of unstructured content.

o Oracle Applications - Oracle Applications are marrying the concepts of Web 2.0 with the security and reliability of traditional enterprise applications. Oracle

Applications are delivering Enterprise 2.0 in several ways: leveraging Web 2.0 concepts in the development of net new applications, enabling Web 2.0 to be embedded in Oracle's existing applications, enabling Oracle's applications to be componentized and consumed by Web 2.0 applications (for example exposing an Oracle sales contacts gadget in an iGoogle page) and using tools like Google Gadgets and Yahoo! Widget to build mini desktop applications that contain useful enterprise data.

o In addition to providing valuable Enterprise 2.0 infrastructure and applications to its customers, Oracle is using a broad range of Enterprise 2.0 software, including social networks, wikis, blogs and mashups to improve its own business processes and increase collaboration within the organization and with partners.

o Oracle OpenWorld 2007 features several sessions focused on Enterprise 2.0 and gives attendees an opportunity to explore the cutting edge of enterprise infrastructure and applications.

Supporting Quote
o "Enterprise 2.0 is accelerating a fundamental shift in how people work individually and collaboratively within organizations and across enterprises. By incorporating Enterprise 2.0 features and functionality across our comprehensive, open and integrated product portfolio, Oracle enables the secure and scalable adoption of Web 2.0 technology by every enterprise community," said Rahul Patel, vice president, Server Technologies, Oracle.

Supporting Resources
Online Demo
Embracing Web 2.0: The Matrix Social Network with Tagging (flash)
Oracle Applications and Enterprise 2.0 Blog
Oracle AppsLab Blog
Web 2.0 in the Enterprise - Featuring Andrew McAfee, Harvard Business School; Thomas Kurian, Oracle
Delivering Web 2.0 Capabilities to Users in the Enterprise (MP3)
Oracle OpenWorld Social Network
Oracle OpenWorld Connect
Oracle OpenWorld Enterprise 2.0 Sessions
Web 2.0 Super Session
Bring Web 2.0 to the Enterprise

About Oracle

Oracle (NASDAQ: ORCL) is the world's largest enterprise software company. For more information about Oracle, please visit our Web site at

Greg Lunsford

Simon Jones
Blanc & Otus Public Relations

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