Oracle Communications Invests in Productized and Integrated, End-to-End Application Suite to Meet Next-Generation Service Needs


Service Providers Accelerate Time-to-Market, Reduce Costs and Improve Competitive Advantage with Oracle

ORACLE OPENWORLD, SAN FRANCISCO 13-NOV-2007 05:05 AM

o Oracle Communications has continued to invest in its communications industry application suite through product development and strategic acquisitions, including: the introduction of Oracle's Application Integration Architecture for Communications and the release of the first three communications industry Process Integration Packs that provide pre-built, sustainable integrations across Oracle's Siebel CRM, Oracle Communications Billing and Revenue Management and Oracle Financials applications; and the introduction of Oracle Communications Unified Inventory Management.

o Since the beginning of Oracle's current fiscal year in June 2007, Oracle has announced several customers that have validated the Oracle Communications strategy and value proposition. Customers include Airtel, Baud Telecom, Bayanat, Brasil Telecom, City Telecom Ltd., eMobile, FastWeb, PAETEC, Sun Telecom, Telecom Argentina, Tusmobil and Vodafone Spain.

o Oracle is #1 in Communications globally with the world's top 20 communications companies all relying on Oracle Applications.

o With inherent support for next-generation mobile, broadband and IP services, Oracle Communications offers a proven, integrated concept-to-cash set of products for the communications industry. Oracle Communications integrates industry-specific BSS and OSS solutions with the capabilities of Oracle's industry-leading enterprise applications, business intelligence tools, carrier-grade middleware and database technologies.

o Oracle Communications helps service providers gain a time-to-market advantage and deliver targeted products and services that meet specific customer requirements by providing an applications and technology infrastructure to support new communications services from concept creation and real-time customer insight, to campaign management and execution, service design and fulfillment, and billing and revenue management.

Oracle Communications Milestones

o Oracle delivered three communications industry Process Integration Packs - pre-built, sustainable integrations across Oracle's Siebel CRM, Oracle Communications Billing and Revenue Management and Oracle Financials applications. The three solutions - Order-to- Bill Integration Pack for Communications, Agent-Assisted Billing Care Integration Pack for Communications and Revenue Accounting Integration Pack for Communications - are designed to help service providers streamline the order-to-bill process, improve call center

o The Process Integration Packs are based on the Oracle® Application Integration Architecture for Communications, the industry's first pre-integrated business application platform. Built on Oracle Fusion Middleware, Oracle Application Integration Architecture for Communications delivers pre-built process integrations across Oracle Communications products including Oracle's Siebel CRM, Oracle Communications Billing and Revenue Management, Oracle Communications Service Fulfillment Suite, Oracle E-Business Suite, Oracle Service Delivery Platform, as well as third-party and legacy applications.

o Oracle introduced Oracle Communications Unified Inventory Management, a new standards- based inventory management application that will provide communications service providers with a real-time, unified view of customer, service and resource inventory. This new application will enable service providers to rapidly introduce and deliver customer-centric, next-generation services; improve the financial control and compliance related to their infrastructures; and deploy and manage network resources in an optimized, cost-effective manner.

o OSS Observer, a leading market research firm covering the telecommunications software sector, determined Oracle to be #1 in activation for the communications industry.

Supporting Quotes
o "As new service providers enter the communications marketplace with multiple consumer offerings, the industry is increasingly reliant on the speed at which it launches new services and its ability to deliver premium customer service. Oracle Communications helps deliver competitive business advantage to the industry through enhanced efficiencies, comprehensive views of customers while offering a lower total cost of ownership. No other vendor can claim they offer the breadth of solutions and value we do," said Bhaskar Gorti, senior vice president and general manager, Oracle Communications.

o "Service innovation is key to our company's development of new revenue streams and the group's sustainable growth. For this reason, it is vital that we understand our customers so we can provide more value-added, personalized services to boost their satisfaction. A highly reliable, scalable billing and revenue management platform is a critical part of our strategy for staying ahead of the competition and embracing growth opportunities," said Stephen Chang, chief technology officer of CTI.

o "In making the move from a content provider to a service provider, we needed to ensure that we had the necessary technology infrastructure in place to bill for services quickly and accurately. With Oracle, we have implemented a next-generation solution in just months - accelerating our ability to rapidly deliver new services and deliver a superior customer experience. This is a milestone in redefining the economics of Direct-to-Home service delivery in India," said Tony DeSilva, chief operating officer, Sun Direct.

o"We implemented the Oracle Communications suite of solutions for its flexibility, scalability and rich functionality. As Airtel continues to demonstrate dramatic growth in India, the Oracle Communications offering has helped us transform the company into both a cost leader and a premier provider of communication services," said Dr. Jai Menon, director, IT & Innovation, and group chief information officer, Bharti Airtel Ltd.

Supporting Resources
o Oracle AIA for Comms www.oracle.com/industries/communications/oracle-application-integration-architecture.html
o Oracle Communications Customers www.oracle.com/customers/industries/communications.html

About Oracle
Oracle (NASDAQ: ORCL) is the world's largest enterprise software company. For more information about Oracle, please visit our Web site at www.oracle.com.

Caroline Yu
Oracle
+1.650.506.8920
caroline.yu@oracle.com

Janice Hazen
O'Keeffe and Company
+1.770.938.4753
jhazen@okco.com

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