Openwave to Showcase Adaptive Mobility at CTIA Wireless

REDWOOD CITY, Calif., March 26 - Openwave Systems Inc. (NASDAQ:OPWV), the leading provider of open software products and services for the communications industry, today announced that the Company will showcase the Openwave® Adaptive Mobility suite of content, communications and context solutions at CTIA Wireless 2007 (Booth 1933, Hall 3-4) in Orlando, Fl on March 27-29.

"Openwave's Adaptive Mobility suite of solutions enables operators to improve the user experience - making it easy to access, discover and share personalized content and communications with friends and family," said Peter Galvin, senior vice president of products and marketing, Openwave. "Openwave works closely with operators to ensure a complete, branded experience across networks and devices, bringing to market targeted services that can drive revenue from both existing and new channels, including contextual merchandising and mobile advertising."

Openwave executives will participate in panel discussions at this year's conference to discuss key industry trends and the role of software and services in driving innovation and personalization.

o Michael Luna, chief technology officer, will speak on a panel entitled, "Wireless Web: Version 2.0?" on Tuesday, March 27 from 1:00-2:30 p.m. PT in Room 307.

o Guillaume Decugis, vice president of Musiwave, an Openwave company, will participate on a panel entitled, "Music via the Device: What Technology is now Enabling!" on Tuesday, March 27 from 3:30-5:00 p.m. PT in Room 309.

Openwave's Adaptive Mobility suite of solutions will be available for demonstration in the Openwave Booth (#1933, Hall 3-4), and will feature:

o Adaptive Communications services that bridge broadband and mobile networks, including the Openwave Converged Communications Solution (CCS) which integrates data and voice for a complete and conversational communications experience and Openwave Rich Mail, a new AJAX-based Web mail solution that increases the value of messaging services.

o Adaptive Content services, including Openwave MediaCast, a second-generation content delivery and merchandising system for mobile operators that is designed to enable easy access to and discovery of highly personalized content.

o Adaptive Context-based services, including the Openwave Personalization and Profiling System (OPPS) which supports an operator's subscriber intelligence efforts in three key areas: data collection, segmentation and profile generation, and subsequent profile use by both applications and recommendation engines; and the Openwave Contextual Merchandising solution, an end-to-end targeted content and promotions solution that will help drive the consumption of mobile content and create off-deck revenue opportunities for mobile operators.

o Mobile music services, including Musiwave Smart Radio, which allows consumers to access customized mobile streaming music programming; a music discovery engine; a dynamic content store that features one-click access to all the content available for a given artist; a new music player which features a full track mobile music subscription service accessible via mobile handset and PC; and the Musiwave Music on Demand Service (MODS(TM)) which allows fast, full-length secure downloads of music directly to 3G mobile devices.

The Openwave Adaptive Mobility suite of solutions enables operators to deliver personalized, easy-to-use, and revenue-generating services for content and communications across diverse networks and devices. This suite of solutions is supported by Openwave's carrier-scale infrastructure and delivers the ability to transform the total mobile and wireline Internet experience.

About Openwave

Openwave Systems Inc. is the leading independent provider of software solutions that ignite mobility for the communications and media industries. Openwave empowers its customers to rapidly transform their business by sparking new revenue streams and market opportunities, building loyal subscriber communities and reducing operational costs. Openwave's broad range of IP-based handset-to-network solutions enable the rapid launch of information, communication and entertainment services across networks and devices and include handset software, content delivery, adaptive messaging, location, music and video services. Openwave is a global company headquartered in Redwood City, California. For more information please visit

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Source: Openwave Systems Inc.


Vikki Herrera

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