Online Tool assesses employee satisfaction.

Press Release Summary:

Suited for organizations of 30-30,000 employees, Normative Express® helps measure, examine, and improve employee satisfaction using scoring indexes. Online tool also lets organizations compare results from administration of indexes over time to understand impact of intervention programs. While able to immediately present employee satisfaction scores, online scoring system also delivers results from custom questions and sub-groups.

Original Press Release:

Amplitude Research Launches Online Tool to Administer Focused Assessments of Employee Satisfaction

Normative Express Allows Organizations to Measure Job Satisfaction Online Using Well-known Scoring Indexes

BOCA RATON, Fla., Feb. 7 -- Businesses finally have access to a powerful and easy-to-use online tool that measures how satisfied their employees really are in comparison to normative scoring data.

Amplitude Research, Inc., an online survey company, today announced the launch of the Normative Express(R), developed in cooperation with Bowling Green State University, the founder and monitor of the Job Descriptive Index (JDI), Job in General Scale (JIG), and other scoring indexes used by more than 1,000 organizations. A full explanation of how the Normative Express works can be found at .

"This product sprang from an ongoing, exclusive consulting relationship between Amplitude Research(R) and Bowling Green State University," said Amplitude founder and CEO Stephen Birnkrant.

The JDI/JIG Research Group at Bowling Green has been actively involved for over 35 years in refining existing measures of job attitudes and developing new measures for businesses to assess job satisfaction. The Job Descriptive Index (JDI), first introduced in 1969, is recognized as the most respected and widely used measure of job satisfaction in the world. This is the first time that the scoring indexes have been released to the public for use online with automated reporting.

"Amplitude's mission is to help companies of all sizes examine and improve employee satisfaction using reliable and proven scoring indexes at affordable prices," said Birnkrant. "Our dynamic technology platform allowed us to build an automated online scoring system so companies can immediately view employees' satisfaction scores as well as results from custom questions and sub-groups."

"Organizations of 30 to 30,000 employees now have an opportunity to quickly and accurately understand the extent of job satisfaction," noted Dr. William Balzer, Associate Vice President and Dean, Bowling Green State University, and professor of industrial-organizational psychology, who co- leads the JDI/JIG Research Group. "Organizations will also be able to easily compare results from administration of the indexes over time and better understand the impact of intervention programs."

About Amplitude Research, Inc.

Based in Boca Raton, Florida, Amplitude Research(R) ( ) is a full-service survey research organization with blue chip clients located throughout the United States and Canada. Its leadership team has over 25 years of experience in survey research, online data collection, and statistical analysis of survey data. Amplitude uses its proprietary survey technologies, experienced professional services, and advanced statistical analysis to deliver Loud and Clear(TM) survey results.

About the JDI/JIG Research Group at Bowling Green State University

The JDI/JIG Research Group at Bowling Green State University was founded in 1965 by Dr. Patricia Smith to develop and refine measures of employee job satisfaction. The Job Descriptive Index (JDI) and Job in General Scale (JIG) are the most well known of the indexes. Dr. Smith continues to lead the research group with the assistance of Drs. William Balzer, Jennifer Gillespie, Steven Jex, and Michael Zickar.

CONTACT: Lesley Gross, TransMedia, +1-561-750-9800, ext. 229, or, for Amplitude Research, Inc.

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