Data and Database Management Software
Online Security Software protects users' identities.
Press Release Summary:
Able to fit seamlessly into online user experience, Entrust IdentityGuard v8.0 provides risk-based mutual authentication platform with capabilities that reduce risk of identity attacks. It offers various authentication methods and allows organizations to tailor appropriate authentication for transaction risk with layered authentication approach. Specific authentication types include Mutual, Device, Non-Hardware-Based One-Time-Password Cards, and Out-of-Band.
Original Press Release:
Entrust IdentityGuard Builds Momentum in Consumer Authentication Market with 2.1 Million Licenses in Nine Months
DALLAS, Nov. 8 / -- Entrust, Inc. (NASDAQ:ENTU), a world leader in securing digital identities and information, today unveiled Entrust IdentityGuard 8.0, a market first in the delivery of a flexible, strong, risk-based mutual authentication platform. The new capabilities can help allow organizations to bolster their customers' online confidence by helping to reduce the risk of online identity attacks while fitting seamlessly into the user experience at a fraction of the cost of conventional hardware tokens.
Economics that Make Sense
Entrust IdentityGuard has demonstrated key market momentum in just months since its initial release. In that time period, over 2.1 million licenses have been shipped to a range of organizations including financial services and government. Driving this momentum is the growing realization that for the mass consumer and citizen market, traditional hardware tokens are simply not practical or economical.
"In an environment where email and web transactions are growing in volume and sensitivity, businesses and governments must implement mutual authentication capabilities for their constituents," said Bill Conner, Chairman, President, and CEO of Entrust. "Entrust IdentityGuard has experienced tremendous growth due to the product flexibility and its inherent low cost, simplicity, and scalability."
New Capabilities Aligned to New Market Requirements
Building on its current ability to deliver cost-effective strong authentication, Entrust IdentityGuard 8.0 enables organizations to choose from a range of authentication methods, similar to those outlined in the recently released FFIEC report, including Mutual Authentication, Device Authentication, Non-Hardware-Based One-Time-Password Cards and Out-of-Band Authentication -- all from a single solution.
Mutual Authentication - with the significant increase in phishing attacks, organizations must restore consumer confidence by demonstrating the authenticity of their websites to users. Entrust IdentityGuard 8.0 allows users to select a personal image or message that is played back to them when they access their online account. By recognizing this image or message, users will immediately know if they are on the legitimate website, or conversely, a phishing website attempting to steal their information.
Non-hardware Based Authentication Options -- responding to customer requests for solutions that don't require hardware or software, and fit easily into the user experience, Entrust IdentityGuard now offers additional authentication capabilities, including:
-- Machine authentication -- authentication of the user's machine as one from which transactions may be performed.
-- 'Out of band' or Mobile authentication -- authentication of the user by sending a one-time password to a device of their choosing (cell phone, mobile device, email, phone). This capability is designed to address 'man in the middle attack' concerns.
-- Knowledge-based authentication -- authentication of the user by asking them additional questions based upon responses previously provided during registration.
-- Scratch Card Authentication -- one time password carried by the user where each password is struck off after use.
-- Non-Hardware-Based One-Time-Password Cards -- this existing capability includes the Entrust IdentityGuard unique grid of characters and numbers that can be used to answer a random challenge.
Flexible, Risk-Based Authentication -- customers, analysts and the recently released FFIEC report, all call for a range of authentication methods that can be best aligned to the risk of a given transaction or the sensitivity of the information being communicated. Instead of trying to force one solution into meeting all the needs, Entrust is offering a range of authentication capabilities that can be used individually or together based upon the transaction.
Unlike other point solutions in the market, Entrust IdentityGuard allows organizations to tailor the appropriate authentication for transaction risk, with the ability to use a 'layered' authentication approach based upon the nature of the transaction. For example, a user may initially authenticate based upon their user name and password and the validation of their computer, done automatically behind the scenes. When performing a higher value, higher risk transaction during the same session, the user would be prompted to provide additional authentication, perhaps using a grid authentication card or by receiving a one-time password via their cell phone.
Affordability for All Consumers -- Entrust IdentityGuard delivers these new capabilities at a fraction of the cost of traditional, one-way authentication products like battery-powered tokens. This low cost makes it realistic to offer this capability to a mass number of users.
"The extended capabilities of Entrust IdentityGuard 8.0 further the low cost and easy to use advantages that have made it a market leader. For organizations faced with eroding customer confidence and increasing regulatory pressures, Entrust IdentityGuard delivers a comprehensive strong mutual authentication platform with the simplicity of an all inclusive single low user price," said Kevin Simzer, Senior Vice President at Entrust.
Entrust IdentityGuard 8.0 will be commercially available in December 2005. For more information, please visit www.entrust.com/identityguard/index.htm.
About Entrust
Entrust, Inc. (NASDAQ:ENTU) is a world leader in securing digital identities and information. Over 1,400 enterprises and government agencies in more than 50 countries use Entrust solutions to help secure the digital lives of their citizens, customers, employees and partners. Our proven software and services can help customers in achieving regulatory and corporate compliance, while helping to turn security challenges such as identity theft and email security into business opportunities. For more information on how Entrust can help secure your digital life, please visit: www.entrust.com/ .
Entrust is a registered trademark of Entrust, Inc. in the United States and certain other countries. In Canada, Entrust is a registered trademark of Entrust Limited. All other company and product names are trademarks or registered trademarks of their respective owners.
CONTACT: Robert VanKirk of Entrust, Inc., +1-972-713-5834, robert.vankirk@entrust.com; or Gail Snider of Fleishman-Hillard, +1-314-982-7688, sniderg@fleishman.com, for Entrust, Inc.
