Online Platform facilitates video management/distribution.

Press Release Summary:

Web-based content management platform, Mediaseed, offers digital suite of collaboration, archiving, publishing, and evaluation features for corporate marketing and communications professionals. Offering Web 2.0 technology and applications, solution enhances Medialink digital consulting capabilities by enabling clients to prepare, distribute, and track rich media marketing campaigns, PR announcements, and public affairs programs through password-protected online portals.

Original Press Release:

Medialink to Launch Internet Video Management and Distribution Platform

'Mediaseed' to Provide Digital Collaboration, Asset Management, Distribution and Tracking for Communications Professionals

NEW YORK, July 10 -- Medialink Worldwide Incorporated (NASDAQ:MDLK) today announced the upcoming launch of Mediaseed, a new Web-based content management platform that offers a digital suite of collaboration, archiving, publishing, and evaluation features for corporate marketing and communications professionals. Mediaseed will provide Web 2.0 technology and applications via its website to enhance Medialink's digital consulting capabilities and enable its clients to prepare, distribute and track their rich media marketing campaigns, public relations announcements and public affairs programs.

Medialink currently supports digital newsrooms for select clients and regularly distributes video via the Web to hundreds of Internet sites, in addition to its analog and digital delivery to traditional broadcasters. Mediaseed will be formally launched by Medialink in both the United States and United Kingdom in the fall of 2007.

"Mediaseed is designed to offer an elegant, robust and scalable enterprise solution to manage and execute sophisticated broadcast and broadband media strategies all on one desktop application," said Larry Thomas, chief operating officer of Medialink. "Mediaseed is intended to enable corporations, associations, and not-for-profit organizations to manage dynamically-updated Web and broadcast results through password-protected online portals. We believe that the Mediaseed platform will also inspire clients to create professional niche communities, including applications such as internal project-sharing with colleagues using broadcast-quality assets or branded Internet TV channels to continually engage the public, journalists, employees, or industry partners."

Founded in 1986, Medialink produces and distributes video to television stations domestically and internationally on behalf of its 750 clients worldwide. During the past several years, the Company has been expanding its broadband distribution network with syndicators and aggregators, such as Blinkx, Brightcove, Voxant, and Clip Syndicate and also posting its clients' content on such popular sites as Yahoo!, Google, YouTube, MySpace, AOL Uncut, Metacafe, Grouper, Revver, Veoh, Vmix, and Broadcaster. The Company also produces and distributes webcasts, "webisodes" and video advertisements. Through its alliance with Getty Images, the company also offers photographic creation and distribution services.

"With our extensive client base and rich history of creating short-form, informational video on behalf of our impressive list of clients -- ranging from General Motors to General Mills, from Siemens to Intel -- we believe we are ideally suited to be the consultative, creative and technical conduit for our clients in this global online marketing trend," said Laurence Moskowitz, chief executive officer of Medialink. "In addition to our powerful arsenal of tools and client experience, Medialink's consultative approach and dedicated client service will firmly establish us as the partner of choice for professional communicators."

Mediaseed is being built upon a state-of-the-art digital asset management system that the Company deployed and integrated into its global media operations in 2006, which now becomes the "heart" of Mediaseed. During that time, Medialink appointed Joe Tripician, an Emmy Award-winning streaming video veteran, to lead its broadband product development and work closely with its Internet media relations team that has generated a targeted and qualified proprietary contact database of thousands of video-enabled sites.

With Mediaseed, Medialink clients will be able to enter their own customized "Control Room," where they will be able to post video, select distribution pathways, and literally "press the button" to disseminate that video worldwide. With another click, clients also will be able to track video usage on television, via Medialink's exclusive global television tracking service, Teletrax(TM), and view its publication on various Internet sites. Monthly client fees for Mediaseed will be determined based on the amount of rich media they need to manage and by the distribution and tracking features they select.

About Medialink:

Medialink ( is a global leader in providing unique news and marketing media strategies and solutions that enable corporations and organizations to inform and educate their intended audiences with maximum impact on television, radio, print, and the Internet. The Company offers creative services and multimedia distribution programs including video and audio news and short-form programming. Through its majority-owned subsidiaries, Medialink also provides Teletrax(TM), a global television tracking and media asset management service to help clients evaluate return on investment from their programming and advertising efforts. Teletrax is 76%- owned by Medialink and 24%-owned by Royal Philips Electronics. Based in New York, Medialink has offices in major cities throughout the United States and an international hub in London.

CONTACT: Maria Di Masi of Medialink Worldwide Incorporated, +1-212-682-8300,; or Raymond Yeung of Brainerd Communicators +1-212-986-6667,; or Nancy Zakhary of Brainerd Communicators, +1-212-986-6667,, both for Medialink Worldwide Incorporated

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