Online Marketing Software delivers customer-targeted data.
Press Release Summary:
Supporting range of use cases that drive business results across customer lifecycle, LP Marketer(TM) intelligently delivers relevant, personalized content to website visitors at scale. Core capabilities enable pre- and post-sale support, site-pathing, and behavioral targeting in addition to cross- and up-sells, geo-personalization, and site/email/advertising messaging consistency. Also included, traffic segmentation wizard and point-and-click UI facilitate targeted campaign creation.
Original Press Release:
LivePerson Revolutionizes Real-Time Data-Driven Personalization with LP Marketer(TM)
Early adopters see success with LP Marketer -- leading global company experienced incremental lifts of 16% in online conversions and 7% in average order values in pilot program
NEW YORK, -- LivePerson, Inc. (NASDAQ: LPSN), a provider of real-time engagement solutions that increase conversions and improve the customer experience, today announced the official launch of LP Marketer, a real-time data-driven targeting solution that intelligently delivers relevant, personalized content to website visitors at scale. LP Marketer supports a wide range of use cases that drive business results across the customer lifecycle.
LP Marketer features a powerful combination of advanced visitor intelligence, robust traffic segmentation capabilities and user-friendly campaign-building tools. Business users can design and deploy highly-targeted campaigns directly on their sites, greatly reducing or eliminating reliance upon internal IT resources. This enables a customized and compelling online experience for each visitor that can increase satisfaction and loyalty, and dramatically improve conversion rates and transaction values.
"One of the biggest challenges with website marketing is how to match the right content or offer with the right visitor at the right time," said Robert LoCascio, Founder and CEO of LivePerson. "With LP Marketer, this challenge becomes a significant opportunity. Whether the goal is to drive customer acquisition, improve the online experience or streamline customer support operations, LP Marketer empowers business owners to unleash the true potential of their website by delivering targeted, personalized content to website visitors, designed to positively impact their behavior or experience. Best of all, this can all be done with minimal use of IT time and resources."
LP Marketer offers businesses the flexibility, control and speed they need to achieve their online goals. A traffic segmentation wizard and a point-and-click user interface make creating a targeted campaign easy and effective. LP Marketer's core capabilities are designed to enable:
-- Pre-sales and Post-sales Support: Remove obstacles from the purchasing, onboarding and support processes by servings tips to visitors who exhibit signs of difficulty or encounter site errors
-- Site-pathing: Hide or highlight features or sections of a site to maximize relevance to visitors based on online behavior
-- Behavioral Targeting: Identify mouse behavior or click path that suggests a visitor may be considering abandoning a shopping cart or online form, and then deliver special offers and calls to action to help them complete the transaction
-- Cross-sells and Up-sells: Present visitors with complementary products and services based on dozens of parameters
-- Geo-personalization: Tailor messages and promotions according to a visitor's language, city, region or country
-- Campaign Echo: Ensure that site messaging is consistent with email and advertising content
-- Targeted Messaging: Serve custom messages to website visitors based on their behavior, visit history, brand loyalty or expected purchase value, improving sales, customer satisfaction and service Customers are seeing early success with LP Marketer. Newark/element14, a global leader in electronics equipment distribution, was one of the first businesses to implement LP Marketer, rolling out the technology in their Americas division.
"To say that we have been both shocked and amazed at the value LP Marketer has driven would be an extreme understatement," said Will Anfeldt, eCommerce Project Lead of Newark/element14. "We've seen an incremental lift in conversions by 16% and average order values by 7%, so we've had a lot of success in driving revenue using LP Marketer--so much so that the rest of the company in Europe and Asia is eager to get the same functionality up and running for them."
For more detailed information about Newark/element14's initial success with LP Marketer, download the case study here or view the video testimonial here.
Available immediately on the LiveEngage platform, LP Marketer complements LivePerson's award-winning engagement solutions.
About LivePerson
LivePerson, Inc. (NASDAQ: LPSN) offers a platform that enables businesses to proactively connect in real-time with their customers via chat, voice, and content delivery at the right time, through the right channel, including websites, social media, and mobile devices. This "intelligent engagement" is driven by real-time behavioral analytics, producing connections based on a true understanding of business objectives and customer needs.
More than 8,500 companies rely on LivePerson's platform to increase conversions and improve customer experience, including Hewlett-Packard, IBM, Microsoft, Verizon, Sky, Walt Disney, PNC, QVC and Orbitz.
LivePerson has received the CODiE award for Best Ecommerce Solution in 2011, and has been named one of America's 25 Fastest-Growing Tech Companies by Forbes in 2011, and a Company of the Year by Frost and Sullivan in 2010. LivePerson is headquartered in New York City with offices in San Francisco, Tel Aviv, Atlanta, London and Melbourne, Australia.
For more information, please visit www.liveperson.com.
