Olympus Launches Five New Urology Devices, Expanding Complete Portfolio


New Olympus Advantage Program Offers Improved Capital-Offset Scenarios with Purchase of Disposable Devices



CENTER VALLEY, Pa. — Olympus, a global technology leader in designing and delivering innovative solutions for medical and surgical procedures, among other core businesses, announced today that it is unveiling several new Urology devices at the upcoming American Urological Association Annual Meeting in New Orleans. These developments include:



    --  GLIDEWIRE® Hydrophilic Coated Urologic Guidewire: Olympus is now the

        exclusive distributor of the most-requested brand in guidewire, the

        Terumo GLIDEWIRE® Urologic Guidewire.

    --  ShockPulse- SE: This next generation CyberWand, Dual Action Lithotripsy

        System with integrated suction and hand activation, fragments and

        removes stones even more efficiently.

    --  UltraTrack Hybrid Guidewire: This everyday guidewire combines the

        flexibility of a hydrophilic wire at the tip and a stiff body to

        maintain position and assist in device passage.

    --  UroPass Access Sheath full portfolio: For establishing atraumatic

        passage, the hydrophilic-coated sheath and gradual tapered dilator tip

        eases placement and allows for multiple passage of endoscopes and

        retrieval devices. The sheath provides fast access through the urethra

        and to the kidney, enabling multiple passages of instruments safely.

    --  200 Series Laser Fiber: This thin fiber balances a small diameter with

        the optimal laser energy transmission, allowing scope flexibility and

        improved irrigation. This slim fiber complements the full offering of

        lasers and laser fibers.



In addition, Olympus is pleased to extend its Olympus Advantage Program to the Urology market. The Olympus Advantage Program is designed to reduce the overall cost of Olympus capital products such as rigid and flexible scopes, cameras and processors. Customers who choose the high quality Stone disposable devices, such as guidewires, balloons and stents, will receive credits toward their Olympus capital equipment costs while dramatically reducing the overall spend.



"This is an exciting time to be a medical device company in the Urology space," said Richard Reynolds, Executive Vice President - Sales, Marketing Shared Services of the Medical Systems Group at Olympus Corporation of the Americas. "New advancements in imaging, stone management and the use of proprietary tumor detection technology, combined with our commitment to valuable partnerships and innovations in pricing structures, are helping physicians meet the triple aim of healthcare reform by improving quality, reducing costs and enhancing patient satisfaction."



Designed with performance and patient safety in mind, the new Urology line-up can help facilities address the three key requirements of healthcare reform. Some examples include:



    --  Increased Quality of Care: Design advancements in the stone and wire

        products mean more precise access to complicate anatomy with less risk

        of trauma.

    --  Decreased Costs: Efficiency advancements of the devices mean costs saved

        in terms of OR time; new pricing structures allow more savings to be

        realized.

    --  Enhanced Patient Satisfaction: Protection against perforation and trauma

        during urological treatments can mean a reduced chance of complications

        and faster healing for patients.



The urology disposables line-up will be showcased at the American Urological Association's 2015 Annual Meeting to be held on May 15-19 in New Orleans, La. Healthcare providers are invited to visit the Olympus Booth #101 for a demonstration.



For more information about the new Olympus Urology disposables line-up, please contact Olympus customer service at 1-800-848-9024 or visit medical.olympusamerica.com/procedure/stone-management.



About Olympus Medical Systems Group

Olympus Medical Systems Group, a division of global technology leader Olympus, develops solutions for healthcare professionals that help improve clinical outcomes, reduce overall costs and enhance quality of life for their patients. By enabling less invasive procedures, innovative diagnostic and therapeutic endoscopy, and early stage lung cancer evaluation and treatments, Olympus is transforming the future of healthcare.



For more information visit Olympus at medical.olympusamerica.com.



Source

Olympus



Contact:

Michael Levey

Olympus Corporation of the Americas

484-896-5120

michael.levey@olympus.com



Web Site: http://medical.olympusamerica.com


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