OfficeMax ImPress(TM) Launches Exclusive Customized Gift Wrap and More Just in Time for the Holidays


Wrap Up This Year's Gifts In Your Favorite Photos

NAPERVILLE, Ill., Nov. 28 // -- OfficeMax(R) (NYSE:OMX), a leading provider of office products and services, has announced a new service that allows consumers to work some magic this holiday season. Using their own photos and greetings, consumers can now visit the OfficeMax ImPress area in any of its retail stores to create customized wrapping paper, party invitations, photo greeting cards, photo calendars and other holiday paper goods.

"No other office products retailer can offer consumers gift wrap that's customized with their own photos," states Ryan Vero, executive vice president and chief merchandising officer for OfficeMax. "What's more, consumers won't have to wait for weeks and weeks to get their personalized items, like you would through mail order. At OfficeMax, consumers can enjoy their customized gift wrap and other products in most cases within 24 hours of placing their order."

Consumers can add their own photos and/or messages to wrapping paper, greeting cards and calendars, and pair them with coordinating to/from gift labels, address labels and party invitations in one of 24 unique designs to create a completely tailored, festive holiday impression.

OfficeMax's customized holiday paper goods are offered as part of rebranding its Print and Document Services as OfficeMax ImPress -- the company's new identity for its print and document services operations that serve both businesses and consumers through direct sales, online service and inside all OfficeMax retail stores nationwide. OfficeMax ImPress offers solutions for the full range of OfficeMax customers -- from the largest of businesses to home-office and retail consumers. For large business customers, OfficeMax ImPress will streamline the document management process and improve tracking and control for greater cost savings. Mid-to-small businesses and consumers will find quality and value through the OfficeMax ImPress online submission and in-store printing, copying, binding and document production services.

About OfficeMax Incorporated

OfficeMax Incorporated is a leader in both business-to-business office products solutions and retail office products. OfficeMax delivers an unparalleled customer experience - in service, in product, in time savings, and in value -- through a relentless focus on its customers. The company provides office supplies and paper, print and document services, technology products and solutions, and furniture to consumers and to large, medium and small businesses. OfficeMax customers are served by approximately 35,000 associates through direct sales, catalogs, the Internet and nearly 870 superstores. OfficeMax trades on the New York Stock Exchange under the symbol OMX. To find the nearest OfficeMax, call 1-877-OFFICEMAX. For more information, visit http://www.officemax.com/.

Media Contact
Bill Bonner
Senior Director, External Relations
OfficeMax(R)
630-864-6066

Source: OfficeMax

Web site: http://www.officemax.com/

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