Off-Road Navigation Platform combines planning, tracking, sharing.

Press Release Summary:



Targeting automotive OEMs and power sport vehicle OEMs, Off Road Vehicle (ORV) Navigation platform enables off-road enthusiasts to plan, track, and save trail rides and dirt miles as well as add pictures and comments to trails. Included online user community lets riders plan, save, and share their trails as well as search for new trails, and available outdoor trail maps, which are cloud-based and dynamic, cover all 50 states and Canada. Social media connectivity is also supported.



Original Press Release:



Magellan Announces Off Road Vehicle Navigation Platform for Automotive OEMs and Power Sport OEMs



Brings the Connected Car and Community Generated Content Experiences to the Off-Road Vehicle Aftermarket



SANTA CLARA, Calif. -- Magellan is announcing its new Off Road Vehicle (ORV) Navigation platform available to automotive OEMs and power sport vehicle OEMs at the upcoming TU-Automotive Detroit trade show (booth # M168) June 3-4, 2015.



Designed specifically for the off-roading enthusiast, the Magellan ORV Navigation platform allows off-road enthusiasts to plan, track and save trail rides and dirt miles, and add pictures and comments to trails.



The Magellan ORV platform includes an online user community, where riders can plan and save their trails, share trails with other riders, add pictures and comments to trails, and search for new trails. In addition, the Magellan ORV platform includes the most comprehensive outdoor trail maps available for off-road enthusiasts, covering all 50 states and Canada.



Trail Maps

The Magellan ORV platform's trail maps are cloud based, dynamic and will continue to grow and be improved by both Magellan and the user community.  Magellan's detailed ORV maps include:



--  3D Terrain & contour elevation lines

--  National, State & Provincial service roads and trails

--  National, State & Provincial Parks and Recreational Vehicle Areas

--  Scenic Byways

--  Crowd-sourced trails

--  Food, Gas, Lodging, and General Service POI

--  3rd Party Trail Guides



Online User Community

Off-road enthusiasts have exciting stories to save and share. The Magellan ORV navigation platform gives off-roaders, campers, and anyone enjoying the outdoors on a vehicle the tools to plan, experience, and capture their activities in a story format, that they can keep or share with friends, family, or the larger off-road and outdoor communities.  Users can add comments and pictures to their trail rides, and share with other members of the Magellan ORV community.  Magellan ORV community users can also share posts and pictures to Facebook, Twitter and Instagram directly from the Magellan ORV app.



As users share their trail rides, they garner community ranking and earn achievement badges.



iOS and Android Companion Smartphone Apps

To be a resource for the entire off-road community, Magellan's standard iOS and Android ORV apps will be available in the iTunes and Google Play stores. This will enable any off-road enthusiast to find trails and record, save and share their own adventures.



"The Magellan ORV navigation software is designed and targeted specifically to reach off-road and outdoor enthusiasts," commented Stig Pedersen, associate vice president of product management for Magellan. "It allows customers to use their technology to participate in and share their trail and outdoor experiences. It reflects the interests of technology savvy off-road enthusiasts, and makes off-roading achievable for aspiring off-road enthusiasts."



Designed for Auto OEMs

Magellan's smartphone driven ORV navigation platform is compatible with all major infotainment platforms, including Weblink, CarPlay and Android Auto. The ORV platform can be branded by automotive OEMs so their customers have a consistent brand experience while planning a trail ride, and in the vehicle.



"Given the tremendous popularity of 4x4 SUVs in the US, and other major regions, Magellan's ORV solution is a tremendous opportunity for auto OEMs to provide their customers with an integrated off-road solution that takes advantage of today's in-dash and smartphone technology," remarked Peggy Fong, president of MiTAC Digital Corporation, parent company of the Magellan brand. "With the new Magellan ORV navigation platform, auto OEMs can add to the fun and excitement enjoyed by both off-road enthusiasts and other outdoorsmen, such as hunters, fishermen, and campers."



About Magellan

Headquartered in Santa Clara, CA, MiTAC Digital Corporation, manufacturer of the Magellan (www.magellangps.com) brand of portable GPS navigation devices, is a wholly-owned subsidiary of MiTAC International Corporation. Magellan, the industry leader for innovative GPS navigation devices since 1986, globally markets award-winning products in multiple categories including auto, RV, commercial, outdoor, fitness and mobile. Continuing its spirit of innovation, Magellan is developing new cloud-based technologies, wearables, OEM and B-to-B solutions to meet the changing needs of today's consumers.



Follow Magellan on Facebook, Twitter and YouTube.



Media Contact:

Andrew Wille & Rita Lee

Copernio

magellan@copernio.com

714.891.3660



All products/services and trademarks mentioned in this release are the properties of their respective companies.



© 2015 MiTAC Digital Corp. All rights reserved.

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