Obopay Introduces Obopay Checkout

Company Showcases Instantaneous Payments for Mobile Merchants at CTIA Booth # 1645

ORLANDO, Fla., March 27 // -- Obopay, the first comprehensive mobile payment service in the U.S., today announced the introduction of Obopay Checkout, an industry-first capability that enables mobile merchants to offer consumers effortless, instant payments that monetize digital and physical offerings. The Company will demonstrate Obopay Checkout at the CTIA tradeshow in the QUALCOMM booth #1645 throughout the show being held here this week.

"Obopay has been experiencing rapid adoption of our person-to-person mobile payments service," said Carol Realini, CEO of Obopay. "Obopay Checkout creates another way for consumers to do more with Obopay and live the mobile lifestyle."

Leveraging the Obopay Mobile Merchant Platform (also announced today), Obopay Checkout makes it simple and secure for consumers to purchase goods and services in real-time directly from mobile phones. Consumers benefit from easier transactions and thus drive more business to mobile merchants.

"This announcement marks the first time merchants and application providers will be able to offer consumers an effortless way to make purchases from their mobile phones. This translates into increased commerce and immediate monetary realization for mobile merchants," added Realini.

About Obopay Mobile Merchant Platform

The Obopay Mobile Merchant Platform enables merchants and application providers to create new mobile commerce opportunities in advertising, entertainment, retail and search. The Platform builds on Obopay's leading mobile-centric services that enable mobile merchants to provide the best user experience for mobile payments.

About Obopay

Obopay has delivered the first comprehensive mobile payment and social money services in the U.S. The services are enjoying rapid growth among active, on-the-go consumers who want to easily and instantly get, send, spend and track money directly via any mobile phone, anywhere, anytime. Obopay was founded in 2005 and is based in Redwood City, Calif. For more information, please visit www.obopay.com.

Source: Obopay

CONTACT: Crisel Ortiz of MSR Communications, +1-415-989-9000, or crisel@msrcommunications.com, for Obopay

Web site: www.obopay.com/

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